Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff.
AUS, SF, NY, LA & nationwide.
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There’s a big gap between individual AI usage and building AI into how your marketing team works.
In our on-demand webinar, learn how to close this gap, including five pillars of an AI-operational team: leadership, data, people, governance, and proof.
hubs.la/Q04ylyHd0
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In this episode of Growth Talks, Andrew Silard, who led growth at Notion and Grove Collaborative and now advises companies like Maven Clinic and OpenRouter, separates what's actually working with AI in marketing from what's still hype.
Watch in full: hubs.la/Q04y3FZd0
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In our upcoming webinar, “Building with AI: What Separates AI-Curious from AI-Operational Teams,” we’re teaching you a five-pillar loop (direction, data, people, build, and proof) that will turn your team into a well-oiled AI machine.
Register → hubs.la/Q04xZWwc0
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Getting to product-market fit and scaling beyond it require different growth instincts.
Fractional head of growth Andrew Silard joins Growth Talks to break down the shift from channel exploration to focused investment.
Catch the full episode: hubs.la/Q04xyVNR0
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In this episode of Growth Talks, we sit down with Tatiana Birgisson, COO at Serval, on how to build a go-to-market that actually cuts through the AI noise—when every competitor is making the exact same claim.
Watch in full: hubs.la/Q04wYTz80
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AI has marketing teams rebuilding their stacks on the fly. Which leads to one big question:
Should you build custom tools or buy them off-the-shelf?
In our next webinar, Right Side Up and Domestique break down how to make that call.
Save your seat → hubs.la/Q04wkzMd0
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In this episode of Growth Talks, host Krystina Rubino sits down with Tatiana, COO at Serval, to break down her "stacked S-curve" framework for sustaining growth across the entire life of a company. 📈📈📈
Catch the full episode: hubs.la/Q04w4J220
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Meet Regina Sirko, our latest Core Value Superstar and someone who knows a thing or two about persistence.
In just six months, her tenacity has already made a huge impact on how the Right Percent team works.
Get to know her → hubs.la/Q04vZSmQ0
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AI isn’t here to replace your team. It’s here to be their second brain.
In the latest episode of Growth Talks, Nikki Jackson, Head of Demand Generation at Gusto, joins us to talk about what AI fluency really changes—and what it doesn’t.
Watch in full: hubs.la/Q04vgSCV0
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“AI-fluent” is quickly becoming one of the most common (and least clearly defined) claims in marketing hiring.
That's why we put together a complete guide to help leaders vet for the real thing.
Read it here: hubs.la/Q04tM7RP0
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🤖 The AI skill that really pays the bills? Learning 𝒉𝒐𝒘 to build skills.
In our latest webinar, Jack Atlasov teaches you how to develop this essential ability.
Watch the full session on demand: hubs.la/Q04tzSW70
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And Growth Talks is officially back! 🤖 First up: making AI feel a little less overwhelming.
The solve? Create a formula for working with your LLM.
Catch the full episode: hubs.la/Q04tnZLz0
#GrowthMarketing #DemandGen #AI #MarketingLeadership
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Podcast measurement is getting a long-overdue upgrade—with a caveat.
Read our take on what the AMP Accords get right, and what will determine whether they actually stick.
hubs.la/Q04t4tgp0
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Sounds Profitable’s Podcast Atlas explores how advertising works across four channels: audio, video, social, and newsletters.
Next week, we’ll join them to unpack the findings from a marketer’s perspective.
📅 August 18
⏱️ 10 am PT
Save your seat! hubs.la/Q04s-m0m0
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There’s no shortage of ways marketers 𝘤𝘰𝘶𝘭𝘥 use AI. We’re focused on the ones that actually matter.
Read more about our new AI Services and how they work. 👇
hubs.la/Q04sJ5LP0
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The best marketers can all write amazing AI prompts. The next step is making those reusable..
Join RSU’s Jack Atlasov on 8/13 for a practical session the underlying pattern for building AI skills your team can use again and again.
Save your spot ➜ hubs.la/Q04s9K280
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The pressure to “do more with AI” is everywhere for marketers. What's definitely less common is a practical path to get there.
That’s why we are launching Right Side Up AI Services.
Start with strategic guidance, a proven AI playbook, or both. → hubs.la/Q04r_bGS0
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Gusto, a long-time Right Side Up partner, gave one of its small business customers (Mason's Creamery) the chance to throw the first pitch at a Cleveland Guardians game.
A very cool moment made possible via the radio campaign we're working on with Gusto and Katz Media Group.
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Nearly 90% of the AI-fluent marketers we polled mentioned Claude or Claude Code in their workflows.
But even more interesting than the tools they used was 𝘩𝘰𝘸 they used them.
See what we uncovered in our AI Fluency in Marketing report: hubs.la/Q04r8QsN0
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If click-based attribution is your only source of truth, you're probably under-measuring your marketing.
Adding Media Mix Modeling (MMM) can help, but for years, custom MMM meant months of work and six-figure price tags. No longer the case with AI.
hubs.la/Q04qnWN20
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