this CHI utility breakdown actually makes more sense once you split it by who's using it.
@sleepagotchi
for regular users, CHI isn't just a reward you stack and forget. you spend it, or stake it, to unlock subscription discounts, premium AI agent features, and higher account tiers. so it behaves more like a usage currency than a points system.
for brands and coaches though, it works the other way. they stake CHI just to get listed on the platform, then use more of it to run campaigns targeting specific user segments.
so users spend CHI to get more out of the app. brands spend CHI to get in front of users. two completely different motivations, same token sitting in the middle connecting both sides.
that's usually when a token design actually has a shot, when it's not just one directional