Growth marketing firm. Paid marketing + Affiliate + CRO/UX. @Amazon @eBay @Reforge Alumni. 100s of clients like @Facebook @thredup @livenation @nextdoor @puma
Austin, TX
- Tweets 5,403
- Following 3,978
- Followers 2,694
- Likes 5,852
What should your offer look like when reaching out to affiliates?
- Search Policy
- Brand Guidelines
- Earnings Per Click EPC
- Payout / Commission Rate
- URL and landing pages to use
1
1
1
386
What potential does your eCom brand have with affiliate marketing?
1. Diversification: It gives you another viable lever in performance marketing diversifying away from Paid Search, Paid Social, even Email, SMS, Amazon, and Organic Search/Content.
1
1
1
262
6. Build relationships with partners that can last years if you care for them and manage them well
1
1
1
137
Time you need to spend to get your brand's affiliate program set up?
An average of 3 hours per week to do the following:
1
1
1
160
Here are the 9 elements you need to keep in mind to measure the effectiveness of affiliate marketing for your DTC EComm brand
A thread:
1
1
1
198
6. Choose an attribution tool
Recommend utilizing an attribution tool like TripleWhale or Northbeam.
7. Time to communicate
In house team should coordinate with their internal database numbers to compare data sets
1
1
1
106
Round Barn Labs retweeted
Many people die at twenty five and are not buried until they are seventy five.
—Benjamin Franklin
19
344
1,732
Round Barn Labs retweeted
Ask questions before you give advice. Game changer for advice givers and seekers.
10
15
128
Round Barn Labs retweeted
In South Korea 🇰🇷, the solar panels in the middle of the highway have a bicycle path underneath - cyclists are protected from the sun, isolated from traffic, and the country can produce clean energy.
Mike Hudema
24
483
1,870
Round Barn Labs retweeted
Indispensable reading on Miami and the future of technology startups: 1729.com/miami/
9
65
382