Hard agree with CDPR’s approach to AI.
AI is a tool, and used properly, it can speed up exploration and experimentation across pretty much every area of game development.
You can be incredibly specific about what you want to explore, iterate on ideas quickly, discard what doesn’t work and refine what does.
AI isn’t the person coming up with the original idea that makes one game feel different from another. It’s a tool that lets talented people explore those ideas faster.
The result is simple: either you make the same game faster and for less money, or you make a bigger, more ambitious game in the same amount of time.
At some point any studio will face a decision: do you want to make a better game using AI tools, or is developing with people only more important than game quality? You can’t stop time.
No AI slop. No replacing creativity. Just better tools, more efficient processes and more time spent on the things that actually matter.
Better for the team. Better for investors. And most importantly, better for players.
CD Projekt Red says it isn’t planning to use AI to make complete games, with people still doing most of the work on The Witcher 4 and future projects.
“We are still predominantly using people, and this is our plan—to make games where we’re not walking away from that.”
The studio is experimenting with AI as a tool, but it doesn’t see it becoming the core of development.
“AI, if anything, is a tool like many others that’s helping in places that can maybe become more helpful in the future, but we’re not planning to rely on AI making complete games.”
Nowakowski also said that, especially for complex games like The Witcher 4, he doesn’t think handing development over to AI is “the right or ethical path to follow.”