PABLO, the President of 1Z entertainment, the company owned by all members of SB19 has this to say. 👇🏼
What kind of statement do you think that would make if you won the 2027 Grammy for best Asian pop music performance?
#SB19_Pablo: Winning the very first award of the category would be a monumental honor. It would send a loud message that Filipino music and artists belong in global conversation. Years ago, a P-pop group on a global stage sounded unrealistic, so a win would validate everyone who built this scene alongside us with fellow artists, producers, creatives, and fans. It would show the world that the Philippines isn’t just a market. It’s a source of original, world-class music. And it would tell kids picking up a mic or a laptop in Manila, Cebu, or Davao that this path is possible.
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The music industry is not built on performers alone. It is also shaped by the creatives behind the camera, the musicians who bring melodies to life, the lyricists who give words meaning, and every mind and hand that brings a song into existence.
Hence, a 2027 Grammy for Best Asian Pop Music Performance would be more than a validation of the hard work that finally earned a global audience. It would be a celebration of the artistry, stories, and cultural identity carried by the music—a recognition of the people behind it and the Filipino imprint they bring to the world.
Let's get it! Here is SB19 for your GRAMMY consideration.
Best Asian Pop Music Performance: 'VISA'
Best Pop Duo/Group Performance: 'LAWLESS'
#SB19 #GRAMMYs #SB19GrammysFYC #SB19forGrammys #UySB19
“It would show the world that the Philippines isn’t just a market. It’s a source of original, world-class music.” — SB19 member Pablo on the inaugural best Asian pop category at the 2027
#Grammys
Read the SB19 and BINI's exclusive interview with Billboard ➡️
bit.ly/4i0e2yA