Mississippi State is attempting to set a world record for the most cowbells ringing simultaneously during Saturday’s game against Missouri 🔔 MSU currently holds the official Guinness World Record with 5,748 cowbells ringing. Via @USATODAY | ow.ly/HY1F50ZRAlr

LSU athletics is projected to carry a $26M deficit this year, according to school President Wade Rousse. That’s down from a $44M shortfall for FY 2025-26, per the @IlluminatorLA. MORE: ow.ly/ARlx50ZRxFQ

David Beckham’s brand business generated record revenue in 2025 💰 DRJB Holdings revenue rose 20% to $110.5M, helping deliver a reported $51M dividend to Beckham. His World Cup commercial portfolio included Bank of America, McDonald’s, Verizon, and Lay’s. (via Financial Times) ow.ly/aLRF50ZRxNc

The Broncos are entering a new sponsorship category 🏈 Canadian firm MDA Space has become the team’s first “space partner,” a deal that follows the Rockies’ jersey patch partnership with Denver-based York Space Systems last year. MORE: ow.ly/ASa250ZRqHg

Concerns over the field at Rio’s Maracanã Stadium could have implications beyond Cowboys-Ravens. Any issues could give the NFLPA more leverage as the NFL looks to expand its international schedule. MORE: ow.ly/6mPJ50ZRqMi

The PGA Tour sold around 850 passes to its top-end hospitality option at the Presidents Cup ⛳ The $8,000 week-long 1924 Club passes include exclusive clubhouse access, seven dining options and experiences, and an open-air viewing deck. MORE: ow.ly/p58m50ZRtsL

Women’s college sports are taking over some of the country’s biggest venues 🏟️ From AT&T Stadium and Wrigley Field to the Intuit Dome and Lambeau Field, showcase events are creating new opportunities for fans, brands and athletes. MORE: ow.ly/eoIb50ZRqBq

The Sky’s troubling season is raising questions about owner Michael Alter’s plan to help the team compete in a bigger, better WNBA. Alter, who founded the Sky in 2005, is now the league’s second-longest tenured owner. Via @Suntimes | ow.ly/RCeS50ZRwVv

The WNBA Playoffs are set, and Prime Video will get its first taste of the league’s postseason on Sunday night with Game 1 of the Mystics-Dream first-round series 🏀 But for studio host Allie Clifton, the playoffs are just the culmination of a great season for Amazon. MORE: ow.ly/j0Pz50ZRx0Z

The PGA Tour contributed more than $77M (all figures U.S.) to the PGA European Tour in 2025, up from around $28M in 2024. The funding helped the DP World Tour reach a record $153M in prize money. MORE: ow.ly/OtLq50ZRvHi

Manchester City has been found guilty on 114 of 115 Premier League financial charges, according to reports. No sanction has been announced. City is expected to appeal, with potential penalties ranging from a fine or points deduction to title stripping or relegation. (via The Daily Telegraph) ow.ly/gyqV50ZRwWu

Four of Europe’s biggest soccer leagues are calling for fundamental reform at FIFA, per @espn. The Premier League, LaLiga, Bundesliga and Serie A called for stronger checks and balances, clearer boundaries and greater stakeholder involvement in decision-making. MORE: ow.ly/iyMc50ZRpUH

UCF is taking helmet sponsorships to the next level 🏈 The Knights will debut a Walt Disney World logo on the back of their helmets Saturday against TCU. The partnership highlights how college athletic departments are finding creative ways to expand sponsorship inventory and generate new revenue. Helmet branding continues to become a growing commercial opportunity across college sports. (via PeteThamel/X)

The Dodgers set a new franchise attendance record this season, drawing 4,034,219 fans to Dodger Stadium ⚾ They became the first MLB team to surpass 4 million fans in back-to-back seasons since the Yankees did so from 2005-08. Via @ocregister | ow.ly/UZTl50ZRpQr

Gary Bettman is gearing up for his 34th season as NHL commissioner 🏒 He sat down with our @AlexMSilverman to discuss expansion, media rights, international growth, succession planning and more. Interview: ow.ly/zPcZ50ZRsmQ

The Colts see an opportunity to reshape the area surrounding Lucas Oil Stadium 🏟️ At SBJ’s AXS DRIVE, Colts Owner & CEO Carlie Irsay-Gordon discussed the timing & community support behind the organization’s vision for the stadium and surrounding district. MORE: ow.ly/NaRt50ZRqoj

After more than two years as MSG Sports’ COO, Jamaal Lesane has returned to the company’s legal department as EVP/Chief Legal Officer 💼 Lesane joined the organization in 2008 and previously served as EVP and General Counsel. MORE: ow.ly/Vx0g50ZRpfB

FIFA processed more than 70M data points during the 2026 World Cup, using insights to make real-time decisions across the tournament ⚽ At SBJ’s AXS DRIVE, FIFA’s Caio Dimov discussed how the organization can build on that foundation to turn live event data into insights even faster. MORE: ow.ly/lwrm50ZRaRk

Balancing hands-on leadership with a stadium overhaul. At SBJ’s AXIS DRIVE Summit, @Colts Owner & CEO Carlie Irsay-Gordon discusses staying involved in positional meetings while leading a major stadium transformation.

An era ends tonight 🏀🥂 The Connecticut Sun play their final home game before relocating to Houston — closing the chapter on the WNBA's first independently owned team. Sun President Jen Rizzotti: "When everybody leaves, we'll just pop Champagne on the court for the last time." via AP | ow.ly/lUkr50ZRaYn