Father of 4, Sr. TPM @Microsoft, Comic Book aficionado, I ❤️ roller coasters. cohost aka.ms/TftF/youtube Opinions are my own. 🧵’s @sqlballs

Winter Garden, FL
Tokens are the wrong way to measure the value of AI consumption - Period. What's the right measurement? I don't know. I just know that people way smarter than me on capacity management are spending one year's worth of AI budgets in one quarter. And the consistent feedback is that tokens aren't an indication of value.
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I look at it as time to value token cost. If I spend 0 tokens and it takes me 5 hours at $100/hr, but I spend $200 in tokens to do it in an hour, that’s a win. The problem is I don’t think a majority of businesses understand how to measure their business to know the ROI of AI
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This reminds me of the old consulting adage, “Cheap, functional, & quick; you can pick two.” It feels like the executive hallucination is the belief that AI will get you all three.
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Replying to @JoshLuedeman
It's why token leaderboards made no sense. A bus will use more gas than a Pirus. Which has a great ROI? I don't know the amount of gas burned is only part of the data needed.
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Great analogy, and not just because I used to own a Prius. The ROI is situational. If I have 3 passengers a Prius works. If I run a business and need to move 40 people the bus is the winner. We are not yet at a level of maturity to be able to accurately analyze ROI for investment beyond simple tasks.
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Bradley Ball retweeted
build a data app in #Microsoftfabric served by #duckdb wasm, the data stored in #onelake was prepared by duckdb python too :)
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I need to convince my boss, I need this for my work :) this is exciting, ARM, unified memory, real GPU
Our goal is to deliver unmetered intelligence to every home and every desk with Windows. NVIDIA RTX Spark marks a real breakthrough toward that vision. Looking forward to sharing more with Jensen, who will be joining us live from Taiwan, at Build this week! blogs.windows.com/windowsexp…
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Let me know how that goes and pass along a copy of the request please…….. asking for a friend…….
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Bradley Ball retweeted
TLDR; the new DP-800 certification is now GA and the new in-a-day series for SQL + AI has launched! ✅ No replatforming ✅ No starting from scratch ✅ Just a new way to build on what you already know 👉 Register here: aka.ms/sqlaiad
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Bradley Ball retweeted
SQL Server 2016 reaches end of support in July 2026. It’s not just an endpoint—it’s a chance to modernize. From ESUs to Azure migration, Microsoft helps you move at your pace. Plus: white‑glove support via Cloud Accelerate Factory at ZERO cost Watch📷: bit.ly/4numI2I
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Bradley Ball retweeted
Understanding the granular way that OneLake Security works & how to secure the Lakehouse SQL Analytics Endpoint is IMPORTANT! But don't worry we've got you covered! Link: piped.video/TcbvjbZm2bA @BradleySchacht @SQLBalls @DBABullDog @JoshLuedeman @neeraj_jhaveri
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Bradley Ball retweeted
#MicrosoftFabric Data Agent Example Queries are the KEY to validating agent results. If you are using or looking at Data Agents lets take a look at this, together! Link: piped.video/v0mD01QP5gY @SQLBalls @JoshLuedeman @BradleySchacht @DBABullDog @neeraj_jhaveri
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Great video this week. Brad really helped me connect the two different pieces of the puzzle. You REALLY need to check this video out
Let's tackle #MicrosoftFabric IQ, we need to start with a tutorial on #Graph. Ontology is built on Graph, understanding Graph will help us use Ontology in the future. Link: piped.video/N6hkxnuOQ8k @SQLBalls @JoshLuedeman @BradleySchacht @DBABullDog @neeraj_jhaveri
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I was just having a “conversation “ with @Copilot last night about Fabric IQ and ontology. Good timing, will watch later today (post coffee 😝) Thanks @JoshLuedeman @SQLBalls
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Thank you my friend!
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Bradley Ball retweeted
Turning SQL changes into real‑time insights shouldn’t be hard. With DeltaFlow in #MicrosoftFabric Eventstreams, you get automatic schema handling, destination tables & analytics‑ready data in minutes. Perfect for real‑time dashboards & AI apps. Watch: msft.it/6014Q01Bg
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Great video this week. Brad really helped me connect the two different pieces of the puzzle. You REALLY need to check this video out
Let's tackle #MicrosoftFabric IQ, we need to start with a tutorial on #Graph. Ontology is built on Graph, understanding Graph will help us use Ontology in the future. Link: piped.video/N6hkxnuOQ8k @SQLBalls @JoshLuedeman @BradleySchacht @DBABullDog @neeraj_jhaveri
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Bradley Ball retweeted
Let's tackle #MicrosoftFabric IQ, we need to start with a tutorial on #Graph. Ontology is built on Graph, understanding Graph will help us use Ontology in the future. Link: piped.video/N6hkxnuOQ8k @SQLBalls @JoshLuedeman @BradleySchacht @DBABullDog @neeraj_jhaveri
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Bradley Ball retweeted
Are you using #Google #BigQuery? Do you want the Gartner Leader in visualizations Power BI? Good news, @DBABullDog wants to help you learn how to Mirror BigQuery to #MicrosoftFabric!! Link: piped.video/nHHrVDXWLqk @SQLBalls @BradleySchacht @JoshLuedeman @neeraj_jhaveri
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Bradley Ball retweeted
Don't you love it when things become easier? I know I do! @BradleySchacht & @DBABullDog show us the easy way to perform a meta-data refresh in #MicrosoftFabric! Link: piped.video/x4-v10Vy6mo Let's check this out, together! @SQLBalls @JoshLuedeman @neeraj_jhaveri
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Bradley Ball retweeted
Tonight is the famous #PowerHour at #FabCon / #SQLCon. Think SNL show! 1. You will learn nothing I tentionally! 2. You will laugh! 3. SWAG!!! Get there early! Not everyone will fit in the room! Thomas Murphy Ballroom @ 5:30pm (there will be a line) #MicrosoftFabric #PowerBI #SQL #SQLFamily #SQLServer
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Last morning at #Fabcon & #SQLcon filming a beautiful sunrise!
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At @FABConSQLCon , fantastic session earlier by @Microsoft’s #handsome, #articulate and #classy @SQLBalls
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It was so great to see you there my friend!!
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What do you do when your road tripping to Atlanta for #Fabcon & #SQLCon with your two best friends? Answer questions about #MicrosoftFabric ! Link: piped.video/live/fWUAInszKp0… cc @DBABullDog @JoshLuedeman @BradleySchacht @TalesftField @nerraj_jhaveri
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