Do you know the reason behind why CarryMinati, Bhuvan Bam, and Amit Bhadana, who were once among the biggest YouTubers in India, suddenly stopped making YouTube videos?
One of my YouTuber friends told me that the reason is this. Their content became old and repetitive, and as their content stopped feeling fresh, their views started declining. But they still have huge subscriber counts, so the gap between their subscriber numbers and their views became more noticeable.
According to my YouTuber friend, they started feeling insecure about this. They have millions of subscribers and are among India’s biggest YouTubers, but they were getting only two or three million views on a video, while smaller YouTubers were getting more views than them.
So, they stopped making videos because they didn’t want their image or brand value to go down. Otherwise, they would still want to make videos, but their views are no longer matching their huge subscriber counts, which could affect how people perceive their popularity and brand value.
That’s why famous YouTubers like Amit Bhadana, CarryMinati, and Bhuvan Bam have stepped away from YouTube.