We’re so excited to announce that we’ve signed with CAA for representation! Thank you @DEADLINE for the coverage. @kyurieff @jasmineaenberg

Had an amazing time at @ScalablePod Scalable Summit! Thanks @jasmineaenberg & @kyurieff for an energizing event, and @stacymartinet & Arthur Leopold for a thoughtful discussion on where the creator economy is really headed. Until next time!

I get asked a lot about how we’re investing in the creator economy at @Visa, so here’s how we think about it. First and foremost, we start from the belief that creators are small businesses, not just a marketing channel. They also have unique needs – many operating as one-person shops without a finance team or an operational infrastructure that larger businesses take for granted. With that lens and understanding, we step in to extend those same tools and knowledge to creators to help them scale their businesses. We carefully evaluate our media budget and strategy to see how we can support our creator partners holistically. Some of that investment goes toward partnering with individual creators, some to the platforms that support them, and some goes toward the products we’re creating that help creators scale their business from a passion to a profession — like the Visa + TikTok Creator Card, designed to help creators get paid faster and manage cash flow more predictably. I was fortunate to sit down with @ScalablePod co-founders and hosts @kyurieff and @jasmineaenberg, where we had a great conversation about the creator economy and how Visa is thinking about and supporting this important group is fueling the culture and commerce.

Marketing continues to evolve. And, with that evolutionary change, we have to navigate the increasing complexity that comes with it. Yes, great storytelling still matters. But, “how” we tell stories — new forms of narrative, language, etc. — and who tells the story and how we deliver must also evolve. For me, that’s the big shift. I believe that the best among us will marry art and science, data and story, to lead the way.

JUST IN: @ScalablePod is coming to #CreatorIQConnect 🎙️ @kyurieff @jasmineaenberg—two of the sharpest minds covering the business of the #creatoreconomy—will be recording live on Oct. 13 with a surprise guest 👀 More about this year's event: hubs.li/Q047Mm530

Our first Scalable Summit is just 2 weeks away! So excited to dive deep into the business of the creator economy with our amazing subscriber community in LA and stacked speaker lineup It’s not too late to grab your ticket… scalablepod.com/summit

You can now get a college degree in the creator economy: scalablepod.com/p/a-college-…

Our Scalable newsletter on 3/12: “It may not be too long until we see a creator company hire a CMO.” Today: MrBeast is hiring a CMO 😎

More knowledge, more optimism about AI. We dive into OpenAI's acquisition of TBPN in our latest newsletter: scalablepod.com/p/buying-vs-…

A YouTube show that costs $5,000 per minute to produce? @ComplexlyMedia's CEO Julie Walsh Smith breaks down the costs of their shows, why the Hank and John Green-founded company turned into a nonprofit and more: scalablepod.com/p/a-youtube-…

What happens in politics affects everything you do — the schools you go to, the safety of your streets, the healthcare you get, and more.   That’s why I’m always ready to work with creators to help bring politics to the people.   Listen to my full conversation with @ScalablePod at:   open.spotify.com/episode/6ir…

Can't wait for the Scalable Summit in LA next month! Get your tickets here @ScalablePod: eventbrite.com/e/scalable-su…

Exclusive: Brett Westervelt, who most recently was head of design at Instagram, was been named head of Edits, the company's video editing app and CapCut competitor. Read the full story here: scalablepod.com/p/exclusive-…

A lot of former Meta executives have moved to @OpenAI over the past several months... We made a handy timeline that illustrates who. Read more about what these hirings say about the company's ambitions and priorities, in the Scalable newsletter: scalablepod.com/p/the-end-of…

The creator economy is global, but the rules are still being written. I sat down with @ScalablePod's @jasmineaenberg to talk about how different countries are approaching creators, from new influencer fees in the UAE, to the U.S. leading on strategy while still evolving on recognition and regulation. Check out our full conversation in the latest episode of More to Say: open.spotify.com/episode/5vF…

This is kinda cool 🔥 hat tip to @kyurieff @ScalablePod

CAA Signs Scalable, Creator Economy-Focused Media Company Of Kaya Yurieff & Jasmine Enberg deadline.com/2026/01/scalabl…

The year in charts 📊 In our latest newsletter, we explore the key moments, themes and data points that defined 2025: scalablepod.com/p/2025-creat… @kyurieff @jasmineaenberg

How is AI changing storytelling? In this fireside chat at the #1BillionSummit, George Strompolos explores how GenAI is transforming the way stories are developed, visualized, and produced, empowering a new generation of talent who are now being tapped by the entertainment industry to collaborate on films, series, and new forms of storytelling. Attendees will learn about AI’s role in solving longstanding production challenges, the integration of AI and human workflows, and ways to participate in this next chapter of storytelling. 🎟️ Don’t miss out, get your ticket now! 1billionsummit.com كيف يُغيّر الذكاء الاصطناعي فنّ السرد القصصي؟ في هذه الجلسة الحوارية خلال #قمة_المليار_متابع، يستعرض جورج سترومبولوس كيف يحدِث الذكاء الاصطناعي التوليدي ثورة في طريقة تطوير القصص وإنتاجها، مما يمكّن جيلًا جديدًا من المواهب ليتعاونوا مع صنّاع الترفيه في إنتاج الأفلام والمسلسلات وأشكال جديدة من السرد القصصي. سيتعرف الحضور على دور الذكاء الاصطناعي في حل التحديات الإنتاجية المستمرة، وكيفية دمج الذكاء الاصطناعي مع العمل البشري، وسبل المشاركة في هذا الفصل الجديد من فن السرد. 🎟️ لا تفوّت الفرصة، واحصل على تذكرتك الآن! 1billionsummit.com

Lots of big news in the creator economy this week. Tune in to find out more when our episode drops later today. YouTube: piped.video/@ScalablePod Spotify: open.spotify.com/show/4whNOV… New episodes every Thursday. @kyurieff @jasmineaenberg