🧵 We @StrategyMerlin partnered with @MrLeeCain Charlesbye to look at the public mood ahead of the local elections. Across the next few days we will showcase the findings and what they mean for our politics...
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🌹Starting with views on the major parties, the Labour Party has particularly struggled. It is described as “stuck in the past” “liars” and “failure”
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2,080
The Party’s unpopularity is tied closely to government u-turns and a perceived lack of delivery on promises. This was especially true of its handling of the cost-of-living crisis, which most feel has gotten worse since Labour came into power
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1,185
Despite Badenoch's recovery, the Conservative brand is still struggling. Voters feel it is "irrelevant" and the party is described as “establishment” and “stuck in the past”.
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982
Views of the insurgent parties (Greens and Reform) are very different. The voters for these parties are the ones with the most appetite for change and the highest distrust in the system as it is.
Reform and Greens are seen to be more radical than Conservatives and Labour...
May 5, 2026 · 1:42 PM UTC
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But that's not a good thing in the eyes of all voters.
Some view Reform as racist and dangerous, some see them as the least bad vehicle for change out of the options presented to them (but still have hesitations), and some are genuinely enthusiastic about Farage and his party.
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835
The 'new' image of the Green Party has not filtered down to all voters yet, with many unaware of Polanski and still primarily associating the party with environmental issues.
The 3rd most popular reason for voting Green is 'they represent the radical change the country needs'
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However, progressive voters in London are aware of Polanski and are positive about him and the Greens who they think is the new, ‘authentic’, voice on the left.
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Voters have never had more options available to them but still a majority say they do not feel represented by a political party.
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