ALT A grey background of medical masks with a red stop sign shape on top. Text in graphic: "This flu season is bad. Swipe to see what's normal and when you should seek care." #ScienceUpFirst

ALT A mustard yellow background with a line of pills at the top. Text in graphic: " No. “Big Pharma” is not withholding effective cancer cures to profit off existing treatments. We explain everything here" #ScienceUpFirst

ALT A graphic of a stomach fills the image with text over top that says: "Your gut does not need to be "cleansed" of toxic buildup. #ScienceUpFirst"

ALT A light blue background shows green dots connecting to one another. The text reads: “SUF Overview. Many people are now using ChatGPT or other Generative AI tools instead of regular search engines. Even if you don’t intentionally use these services, it’s likely that your search engine of choice has an AI overview that summarizes results for you. So… are they giving you reliable information? Things to look out for: Hallucinations, Knowledge Cutoffs, Sycophancy. Dive deeper with #ScienceUpFirst”

ALT A scrapbook style page in a notebook. Text in graphic: 2026. Ins: Asking yourself, “Hmm, is this accurate?”. Being able to say “I don’t know, let me do some research on that”. Checking credentials and multiple sources. Learning about the different misinformer tactics. Nuance. Starting conversations with “I’m open to changing my mind…”. Outs: Sharing articles after only reading the headline, Fully trusting AI summaries, Thinking others fall for misinfo but not you, Only counting on social media for news, Putting ideology over evidence, Trusting charisma over expertise.

ALT Two people looking frustrated with a turkey dinner on a dinner table and speech bubbles that aren't saying anything between them. Text in graphic: "Conversations on polarizing topics can often be challenging and can quickly become unproductive. Here are a few evidence-based tips we have found to be helpful." #ScienceUpFirst

ALT Large bolded text on a teal background reads: “SHOULD YOU GO HERE TO THE HOSPITAL? Kids Edition” Under a flag that says “Start here” there is a question that asks “Does your child have a fever?” with three different options branching out and leading to more decisions.

ALT Six red flags in the centre, each one has a warning sign. There's a magnifying glass in the upper right. Text in the graphic: "Trusted Health Source Starting to Feel Off? 6 Signs A Source Is Unreliable. Breaks from broad expert consensus. Uses studies or data in a selective or misleading way. Ignores corrections or credible scientific criticism. Uses ideological or politicized language. Keeps moving the goalposts. Asking for impossible proof or proof of a negative” #ScienceUpFirst

ALT A night sky cityscape with shooting stars. Text in the graphic: "The sun is setting by 5PM. That's tough on a lot of us. Here are some evidence-based approaches to managing seasonal depression." #ScienceUpFirst

ALT The text at the top reads “Red Herring.” There are multiple items shown with a background that has a colour palette ranging from burgundy red to creamy white, passing through silver grey. Some of the pictures include black and white stiletto shoes, a black hat, a silver fish, some beige gloves, a red camera, a black hand bag, and a woman in a black attire and a beige coat. The text underneath reads “Misinformer tactics mood board.”

ALT A dark blue background with an angry red emoji swearing in the centre. Some text above and below the emoji reads: “The Oxford word of 2025 is rage bait. Read why this misinformer tactic is so popular in the caption.” #ScienceUpFirst

ALT A layered, rainbow-coloured pyramid, with each layer tied to a different part of the hierarchy of evidence. Text in graphic: "The Hierarchy of Evidence: Risk of Bias, Systematic Review/Meta Analysis, Randomised Controlled Trials, Cohort Studies, Case Control Studies, Case Series/Reports, Editorials/Expert Opinion. Not all evidence is the same. #ScienceUpFirst

ALT On a colourful background of purple and orange, a cannabis leaf is shown as getting bigger. The text says: “Today's cannabis is much stronger than what your parents smoked in the 70s.” In the lower corner, it says “In collaboration with CAMH.” #ScienceUpFirst

ALT A woman in the centre sits thinking about her choices with question marks by her head. Text in graphic: "Thinking about tracking your cycle instead of using birth control? Learn how it works and what to keep in mind" #ScienceUpFirst

ALT An informational poster in the style of "don't feed the sealions". There's a warning sign at the top, in the centre it says "Please do not feed sealioners" with a ban sign and a human face looking towards a barking sealion. At the bottom there is a sealion with a man's head that says "I'll never stop" Text in graphic: " Did you know sealioners; Are trolls who ask endless questions to drain your energy? Aim to make you seem unreasonable for getting frustrated or not answering all their questions? Are best dealt with by calling out their bad-faith tactic?" #ScienceUpFirst

ALT A black and yellow background. There is a credit to the CBC for a headline that reads: “Canada loses measles elimination status. Updated 5 minutes ago. Public Health Agency of Canada says outbreak has persisted for over 12 months.” The message below reads: “This was all preventable. The MMRV vaccine remains very safe and effective. And yet, medical misinformation makes it increasingly hard for Canadians to make good decisions to protect their families.” #ScienceUpFirst

ALT Image description: A photo of a stethoscope in the lower right half of the slide. Text in slide: "No, COVID-19 vaccines do not increase cancer risk. In fact, a preliminary study found that it might increase survival rates of certain cancer patients." #ScienceUpFirst

ALT Three overlapping masks in the bottom two thirds of the image, an arrow in the bottom right. Text in graphic: "Masking and neurodivergence. An introduction" #ScienceUpFirst

ALT Two people are hugging planet Earth. There are clouds in the background. A hand is waving the Canadian flag. There is a message that says “GOOD NEWS! Most Canadians care about climate (Even if you think they don't)” #ScienceUpFirst

ALT A Clippy the paperclip character on a sheet of yellow lined paper saying "It looks like this post is pulling on a lot of emotions! Do you want to take a step back and reflect on the information? Yes. No." #ScienceUpFirst

ALT A storm; clouds, lightning, heavy rain and water. Text in the graphic: "Extreme Weather, Extreme Misinformation. How false rumours make emergencies worse – and why they don’t end when the sky clears." #ScienceUpFirst

ALT A yellow background with a photo of a doctor's hand holding a stethoscope coming into the left side of the frame. Text in image: " The COVID-19 vaccines are not associated with “sudden death,” “excess deaths,” or “turbo cancer.” They’ve been studied extensively and have saved millions of lives (1-3)." #ScienceUpFirst

ALT Photos of crumpled plastic bottles in a circle around the text. They're black and white, the background is mint green. Text in graphic: "Are microplastics a problem for our health? Let’s break down what we know (and what we don’t) about microplastics and human health." #ScienceUpFirst

ALT A background of leaves, a yoga symbol in the upper right corner. Pink stripes on the left hand side, the text is in decorative shapes. Text: "4 misinformer tactics ill-intentioned wellness influencers can use to cause confusion." #ScienceUpFirst

ALT A clear glass bottle of oil with a wood stopper on the top. In the upper left is a title block with oil blobs that says "Cooking Oils". A big drop of oil in the upper right corner with text that says "Your go-to guide for the best oils in every situation". A title box on the lower left says "Oil uses and concerns". There are fluid design elements. The remaining text says: "What factors influence choosing a cooking oil? Smoke point, tastes, cost, health effects, environmental impact? Swipe to see how the oils compare.”

ALT Two women stretch in the centre. There's an arrow at the bottom pointing to the right. Text: "Should you stretch when you workout? Maybe, but you might not get the benefits you expect" #ScienceUpFirst

ALT A hand reaches out of the ocean on the left side and a hand on the upper right with a firehose blasts that drowning hand in a full spray of water. Text in graphic: "Misinformer Tactic: Firehose of Falsehood" #ScienceUpFirst

ALT Shelves with books and assorted office items across the top and bottom. Text in graphic: "Lateral reading: How to effectively, Stop, Investigate the source, Find better coverage, Trace the information source." #ScienceUpFirst

ALT A black and white hand holding a marker on a crumpled paper background. Text: "Should you do your own research? Let's talk about it. #ScienceUpFirst"

ALT A green, yellow and orange abstract cover with moving shapes and an arrow in the lower right corner. Text: "4 Ways Ill-Intentioned Wellness Influencers can use Misinformer Tactics to Lure You In" #ScienceUpFirst

ALT Two containers of french fries in the centre. Text: "Fries made with beef tallow or oil. Is one really healthier?" #ScienceUpFirst

ALT A sleeping emoji with tape over its mouth. Text: "Should you tape your mouth to sleep better? See the caption for more details" #ScienceUpFirst

ALT A chart showing the effectiveness of different contraceptive methods. The most effective methods (implant, hormonal and copper IUDs) are close to 100%. The least effective methods (condoms, withdrawal, natural methods) are below 85%. Text in the graphic: :Some contraceptive methods are a lof more effective than others. We explain it all here." #ScienceUpFirst #PWHRCanada

ALT A swirly line in the centre with a white box on top, Tylenol red background. Text: "There is no causal link between Tylenol use during pregnancy and autism. Reminder: correlation does not equal causation." #ScienceUpFirst

ALT It's formatted to look like the cover of a magazine called 'Seed Oils'. There are photos of Canola, a sunflower and peanuts on the right side. Text: "Seed oils are safe and healthy so why are people so concerned about them? Read how seed oils are extracted here."

ALT A magazine cover with "Seed Oils" as a title. Photos of canola, corn, cottonseed, grapeseed, rice bran, safflower, sunflower and soy. Text: "These oils have been given a "seedy" reputation. Learn why the inflammation hyper doesn't add up. Inflammation and seed oils. #ScienceUpFirst

ALT The background is blue with a light grey squiggle line and a box over it for the text. Text: "When reading the upcoming RFK Jr. report on the cause of autism, remember that correlation doesn't equal causation." #ScienceUpFirst

ALT Colorful infographic on a green background with footprints. At the top, it says: “Did you know?” In the center, text reads: “7,000 steps a day is the new 10,000 steps a day,” accompanied by icons of eyes, footsteps, and a question mark. At the bottom, a message reads: “See caption for more details” and the hashtag #ScienceUpFirst.