I spent $2.2M building 7 cabins and a charming lake on 5 acres in rural Texas.
I was 24. I had $30k, a dream, and plenty of determination. It took 10 months, start to finish.
A year later, we sold it for $7M.
I’ll tell you everything:
(It'll take you a few min to read, but I promise it's worth your time)
I grew up in an industrious family. My dad was a plumber. My parents homeschooled and raised me and my 9 siblings on a farm.
It was a wonderful childhood.
I spent a few years working in construction, first in bookkeeping and then learning the trades.
My dad transitioned his business to general contracting, and eventually, I started running projects.
I was 19.
I’ve always enjoyed art & architecture. My grandma gave me & my siblings art lessons ever since I can remember.
And, I've always loved business—from a home-brew soda company to a typewriter repair shop (yep, that's a thing), I started just about every kind imaginable as a kid.
After a bit of experience in construction, accounting & art, I had an idea:
Build a village of modern cabins around a lake, hidden in nature.
It would be a project I could pour all my passion into: art, accounting, entrepreneurship, building, etc.
It was a novel idea, but not that novel. But I believed it could be special:
An experience — not just a place to stay. Where every moment and detail added up to something totally immersive and breathtaking — like a great piece of art or music.
At this point I was 24 and self-employed as an accountant.
One morning while scrolling Zillow, I found a 5-acre property just down the road from our home.
It was a jungle, but hidden in all that brush were some massive live oak trees and a cow pond.
An hour later, I was onsite with the listing agent.
It was surreal. Somehow I knew beyond a shadow of a doubt that this was the place to build. I could just feel…and see it:
…the glass cabin fronts jutting out around a beautiful lake, trails winding down to the shore, and light reflections dancing on the water at dusk.
It would be called Live Oak Lake.
Two hours later, the property was under contract for $138,000 cash, to close in 30 days. I had less than $30,000 to my name.
So I got on the phone.
By the end of the day, I had secured the capital needed to close on the land and seed the project.
This came via a line of credit some family members had access to through their small business. They took 40% equity in the deal.
Then I started pitching the idea to local banks.
I had no clue what I was doing.
I madly sketched and sketched, throwing every ounce of creativity and construction experience I had into the drawings.
I purchased some plans on the internet, then hired a freelancer on Fiverr to modify them to my liking for a few hundred bucks.
I made a site plan out of a google earth shot, then threw together a simple financial model with some gut projections.
After hearing “no” more than once, I found a bank in Waco (s/o Kevin Dobbs @ TFNB) who said “yes.”
It was a sweet, sweet moment.
With the help of my partners to co-guarantee it, the bank agreed to finance 80% of the appraised value of the planned project.
A couple weeks later, we closed. I was onsite with a bunch of friends, chainsaws in hand, the very next day.
It was Spring 2021, and construction was crazy:
It was one of the wettest seasons in central TX on record: it would not stop raining, making the underground work all but impossible.
Lead times for windows were 4+ months, contractors were in outrageously high demand, and lumber prices were out of control.
Should I hold off? Try to wait it out?
Nope. Onward we trudged.
The dream burned deep, and I figured the opportunity cost of waiting was too great.
Within 3 months, site work and utilities were complete. We had foundations in and were ready to build!
Meanwhile, I also built a $750k spec home a few miles away (w/another construction loan from a different local bank) in 4.5 mo overlapping this project.
(The spec market was booming, and I figured I’d need all the extra cash I could muster to get Live Oak Lake over the line.)
Thankfully, that house was a big success, and cleared $170k which I rolled straight into Live Oak Lake.
Plus I dumped in all my savings of $30k.
And then, towards the end of construction, I broke my pelvis when a ladder fell out from underneath me.
It was quite an experience.
I found myself flat out on a hospital bed for 7 days. I had multiple surgeries and a hunk of stainless steel bolting my bones back together.
I was on crutches for 3 months as we wrapped up the project.
(VERY thankful to report 100% recovery 3 mo later🙏)
“Busy” is a mild understatement to describe 2021.
With the help of wonderful friends, family & subcontractors (some subs were less than wonderful), the project was designed, permitted, built, furnished & complete.
We finished the final touches and opened just 10 months after closing on the land!
We spent $2.3M all-in.
I took a moment to breathe. But the story isn’t over…
Just a few weeks into hosting on airbnb—with glowing reviews pouring in from our first guests—I was shocked.
And devastated.
Without a hint of warning, Airbnb suspended our account.
Customer service was vague and unhelpful. I felt entirely helpless: a tiny speck next to a multi-billion dollar empire that didn’t care.
After a few desperate phone calls, someone gave me an idea:
I contacted a local travel account on Instagram, and pitched a giveaway collab.
For a fee of $950, they agreed.
I frantically threw together a website that would accept direct bookings, and started an instagram account.
A few days later, they posted a 2-night stay giveaway.
In a matter of days, it drove ~5k new followers, and ~$40k of direct bookings!!
I couldn’t believe it. I knew Live Oak Lake was special, but this was too good to be true.
Then Airbnb restored the account. They said it was caused by a glitch in their algo.
But, it was too late…
I went ALL-IN on social media, partnering with influencers to run more giveaways and posting viral content.
The incident with Airbnb may have been the biggest blessing that befell us along our journey with Live Oak Lake.
Direct bookings are gold, and we were off to the races!
Our first year numbers:
- $1M gross, $550k NOI
- 94% overall occupancy
- 80% direct bookings
- 120k audience on social
It was a whirlwind.
Then, just a year and a half after we opened, we received an offer too good to pass up:
$7M for the property.
One. Million. Dollars. Per. Key.
We said yes, and the deal closed a few months later—last October.
So that’s the story of Live Oak Lake.
I must give credit where credit is due: God was very, very good. And my family and friends were, too. Without them this project would've never happened.
Yes, there have been major setbacks—before, during, and after, but it’s been an amazing experience.
I couldn’t be more excited about the future of travel & hospitality.
My generation LOVES unique, nature-immersive experiences, & Live Oak Lake delivered.
(We had guests return MULTIPLE times in 1 yr, bringing friends & family with them)
The takeaways:
1) If you have a dream, GO GET IT!
2) You don’t even need a ton of money; just find the right partners.
3) This is the “gold-rush era” of experiential hospitality. And those w the vision & determination will be rewarded.