This week on the pod, @jimmykim and @ecomchasedimond break down how to actually run win-back campaigns in ecommerce. Most brands run one win-back flow and that's the problem. "Win-back" is two different people. A lapsed customer already bought, a lapsed prospect never did. And when you send them the same "we miss you" coupon and you lose both. Listen to find out: ✔️ How to know when a lapsed customer is worth waiting on and when to finally make an offer ✔️ Why a prospect's intent dies in about two weeks, and what to send before it does ✔️ Why the flat 90-day trigger almost every brand uses is the wrong trigger ✔️ Why a win-back program that's working should be shrinking your list, not growing it ✔️ The one question that splits your entire list into the two buckets you need Listen to the full episode 👇 Thank you @omnisend @Retentiondotcom and @getallanai for supporting the pod!

Our podcast @SendItpod just crossed 100,000 subscribers on YouTube. Let’s go @jimmykim

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Elon Musk believes we're living through the singularity right now, where technological growth accelerates beyond human control. On Peter Diamandis's podcast, he shared 8 predictions about what's coming: 1) We're heading for universal high income and social unrest, together

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Officially been in ecom for 10 years now. My guy @iamshackelford convinced me to start doing ecom email back in 2016. And at this point in my career, I've done almost every business model in ecom. Agency, brand, media, events, courses, community. Very grateful to get to work with everyone. This week's Commerce Roundtable event reminded me how kind and supportive everyone in our industry is.

A retention lead told me last month that her team's ceiling was 8 campaigns a month. Mainly because, with everything on their plate, that was the most their 2 person team could realistically get out. So I asked what she'd send if she didn’t have limits. She answered that she would create emails for: → Lapsed 60-day buyers → Highly engaged people who've never once checked out. → Everyone who bought in May and hasn't been seen since. → A cross-sell aimed at second-order customers, which she'd already mapped out in a doc nobody had opened since spring. And that conversation is why I keep pointing brands at @getallanai. It sits on top of Omnisend & Klaviyo rather than replacing it. Your designer stops producing finished emails and starts producing blocks: heroes, body copy, CTAs, product modules. Allan assembles a different email per subscriber at send time and learns which combinations land with which people. The unit of work stops being the campaign and becomes the library. Her strategy was already written down. It had just never had anywhere to go. Try Allan free and see the impact it can make on your BFCM this year→ getallan.com/?utm_source=cha…

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