𝗕𝗲𝗻𝗴𝗮𝗹’𝘀 𝗣𝘂𝗷𝗼 𝗵𝗲𝗮𝗱𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘀𝘁𝗮𝗴𝗲.
From New York’s Times Square and Dubai’s Burj Khalifa to London’s Piccadilly Lights, Sydney and airports across Japan, Bengal’s Durga Pujo will be promoted at major global locations under the state Tourism Department’s “Durga Pujo Global Connect 2026”. The campaign will also cover 10 Indian airports, 50 railway stations and around 1,000 pujo pandals across Bengal.
The digital push will involve around 2,600 influencers and content creators, each with at least 1 million followers or subscribers. About 60% will focus on travel, tourism, culture and heritage, with the remaining 40% covering food, art, fashion, lifestyle and photography. The campaign targets 200 crore digital views and impressions across platforms.