Really interesting to see Anne & @bokelley move the business into the Unified Media Platform space and see the breadth of supply in the platform 👉
Scope3 rebrands as Apostra:
"The name Apostra comes from apostrophē, the Greek word for a turning away. For us, it represents a turn away from how advertising has been assembled before..."What do you think of the name? piped.video/watch?v=Bytyt9QY…
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Scope3 rebrands as Apostra:
"The name Apostra comes from apostrophē, the Greek word for a turning away. For us, it represents a turn away from how advertising has been assembled before..."What do you think of the name? piped.video/watch?v=Bytyt9QY…
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Apple rolls out ads in Maps. As @eric_seufert would say "Everything is an adnetwork"
As an incentive to test Apple has said businesses buying the ads will receive a 15% monthly credit they can apply to the following month’s spend. More here: mediapost.com/publications/a…
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Credit where credit is due this is a phenomenal piece of advertising for Comcast’s Universal Ads
Meet Universal Ads.
The first of its kind TV ads manager that lets you create, run, and scale creatives without any markups or fees.
Just like you would in a social media ads manager.
See how:
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This is really interesting Google is tying its sales KPI to client side Meridian adoption.
They do this when they really want to drive usage, we've seen it before with features that are now commonplace like PG.
Great bit of insight from @adexchanger adexchanger.com/marketers/go…
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According to Forrester TTD has a stronger strategy than Google does with DV360. Seems off. As has every one of their DSP reports for the last decade.
I’ve been very critical of past Forrester Waves in ad tech but this time at least they don’t have any weird outliers. And the headline is that @AmazonAds went from nothing to “leader” thanks in part to the work of @nealrichter and @btomasette
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Wowsers: Just weeks after Dentsu & WPP exited the TTDs OpenPath, Publicis is now advising its clients to avoid working with the platform after it failed an audit:
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It gets worse for TTD, Omnicom is looking into fees.
Omnicom (one of world’s largest ad companies) has launched an audit into $TTD fees suggesting this is no longer just a Publicis dispute but a broader industry reckoning over fee transparency.
For a company built on being the clean alternative to the walled gardens… The Trade Desk is starting to look like it has a very real identity crisis.
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Really smart product. Expect to hear more about it & see it doing well.
Our new product, @Clay Ads, is officially live!
This might be the most electric product-market fit we've ever seen. I met with 8 prospects last week and they couldn't get enough.
In just two months, our team used Clay Ads to cut LinkedIn CPL from $250 to $25. Here's how it works:
Exclusion lists that auto-sync to Salesforce so ads only reach people who can actually buy. If you’re an existing customer, open opp, or partner, you won’t see our ads. This is by design!
Meta became a real B2B channel for us too. Work emails rarely match personal profiles, so most B2B teams skip it entirely. Clay enriches contacts with personal emails before audiences ever hit the platform. 60%+ match rates. One recent campaign generated 200 leads at $10 each within 24 hours.
And the audiences stay fresh on their own. When someone becomes a customer, they stop seeing your ads the next day. When sales shifts priorities, targeting shifts with them. This all happens automatically -- across both platforms. And no CSV exports or manual rebuilds required!
Customers like Slack, Anthropic and Rippling are already hitting 90%+ match rates on LinkedIn and 60%+ on Meta. That is 2-4x what they were getting before.
This is a massive win for marketing teams.
Learn more here: clay.com/ads
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Interesting @criteo Joins @OpenAI in ChatGPT ads pilot & says their aim is to help “shape how advertising can support discovery & consideration within LLMs”
criteo.com/news/press-releas…
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SimonJHarris retweeted
In Q4, the gap between Google's YouTube (ad) revenue and its Network revenue grew to an all-time high of $3.6BN. Google's Network business declined year over year for the 14th consecutive quarter.
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Sounds like the singularity is near... Anyone want to build an Ad Network that targets agents?
Inside Moltbook: the social network where AI agents talk to each other ft.trib.al/haEqqq4
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Big News: Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents. The rate of development around Agentic AI in digital adverting this week has been breathtaking! adexchanger.com/publishers/p…
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$60 CPMs and no conversion tracking. I guess brands will still test what do you think?
Ads are the best way to make content free at the point of consumption, so this @OpenAI test felt inevitable. Trials will be US & Logged in users only. I wonder if limiting this to logged in users is so they can measure incrementality? I hope so!
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If you’re interested in agentic advertising this is essential reading 👉
We are entering an agentic era of advertising, but progress does not require starting from scratch.
Today, I shared why AI and agentic systems only work at scale when they are grounded in clear, industry-agreed standards. As workflows become more autonomous, shared object models and semantics matter more, not less.
This is the first in a series on the agentic AI era and how the @IABTechLab is approaching it. Our focus is on evolving what already works, not fragmenting the ecosystem.
We are remodeling the kitchen, not bulldozing the house.
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI linkedin.com/pulse/agentic-f…
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2025 was only @Netflix 3rd year selling advertising yet they made >$1.5bn. Thats a ~2.5X growth YoY. For ads in 2026 they will boost fill rates whilst maintaining CPMs by:
1⃣More 1P Data will provided in a privacy compliant way
2⃣More formats inc interactivity to drive outcomes
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