A journalist sees investor interest and assumes the company has been vetted.
An investor sees a flattering Times profile and assumes the journalism did the scrutiny.
Neither has.
Theranos. WeWork. AllBirds. Juicero.
The journalists and the VCs went to the same conferences, sat on the same panels, and validated each other's judgment — and when the companies collapsed, moved on to the next narrative together.
The market correction never travels as far as the original story. The damage does.
Part 3 of my series on vibe journalism is live: open.substack.com/pub/thesig…
Apr 29, 2026 · 2:40 PM UTC
1
65




