SmartBrief
@SmartBrief

The leader in targeted #business #news and information, covering 14 industries and serving 7M readers. Sign up at smartbrief.com to stay informed.

 New York City
smartbrief.com/
Joined March 2009
2,430 Photos and videos
Are smaller events creating bigger business impact? Increasingly, yes. Read why: smart-brief.visitlink.me/OjX…

Why smaller experiences are driving greater engagement

Discover why B2B executive engagement is shifting toward smaller experiences, with webinars and executive events helping brands build trust.

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Today's enrollment journey is anything but linear. Explore what winning HigherEd campaigns have in common. smart-brief.visitlink.me/1xX… #HigherEd #Enrollment

What winning HigherEd campaigns have in common

Prospective students research colleges across multiple channels. Learn how higher education enrollment marketers can use multi-touch campaigns, first-party data, and AI to drive stronger enrollment...

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More content ≠ more impact. Discover why relevance is redefining modern marketing. smart-brief.visitlink.me/RlV… #Marketing #B2B

New rules of marketing relevance

Discover the new rules of marketing relevance and why personalization, trusted environments and audience insights are essential for building engagement and driving better campaign performance.

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Financial marketers are embracing AI to create more relevant, higher-performing campaigns. Our latest blog explores how AI is transforming campaign planning, personalization and performance—and shares a real-world example of AI-powered optimization delivering a 42% uplift in creative performance. 📖 smart-brief.visitlink.me/jg5… #AI #FinancialServices #Marketing

How AI is changing financial services marketing

Discover how AI is transforming financial services marketing through smarter targeting, personalization and campaign optimization, with a real-world 42% uplift.

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The K-12 buying season presents a key opportunity for education marketers. Learn how to align your campaigns with district priorities in our latest blog. smart-brief.visitlink.me/RuH… #K12Education #EdTech

Navigating the K-12 buying season

Maximize your impact during the K-12 buying season. Learn what school districts are prioritizing in 2026 and how to capture decision-maker budgets.

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More than 90% of education buyers trust professional colleagues and industry peers. Marketers can build immediate credibility by delivering peer-driven insights through trusted newsletters and brand partnerships. Learn more: smart-brief.visitlink.me/xS8… #SmartBrief #EdLeaders

Stand out in K–12 leaders’ overflowing inboxes

Learn six K–12 marketing strategies to reach school leaders, improve engagement and stand out in increasingly crowded inboxes.

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With 59% of B2B marketers naming email as their highest revenue-generating channel, opted-in newsletters remain one of the most effective ways to cut through AI noise and reach high-intent professionals. Read the full blog: smart-brief.visitlink.me/jk3… #SmartBrief #EmailMarketing

In the AI era, audience ownership matters

AI is changing how marketers create content with Generative AI tools, such as ChatGPT, Claude and Canva. Creating emails, social posts and campaign collateral is easier than ever and much more...

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Prospective students are turning to AI for education recommendations, creating a "zero-click dilemma" for HigherEd marketers. To thrive, colleges must build brand recognition via trusted media environments. Read our analysis: smart-brief.visitlink.me/Jaz… #HigherEd #EducationMarketing #ZeroClick #AIInfluence #SmartBrief #NewsletterMarketing #EnrollmentManagement #BrandAwareness #ThoughtLeadership

HigherEd visibility in the zero-click era

As AI is used increasingly as a search function, enrollment marketers at universities and colleges face new challenges in attracting prospective students to their programs, as potential learners...

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Nearly half of B2B buyers trust independent third-party content over anything else. Marketers can build long-term relationships with HR buyers by leveraging premier association partnerships like SHRM. Learn more: smart-brief.visitlink.me/72j… #HR

Leveraging industry partners to reach HR buyers

Learn how trusted industry partnerships help marketers reach HR professionals, build credibility and stay visible before, during and beyond key events.

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With fake news concerns up to 62%, consumers want trusted sources to guide them through financial uncertainty. Marketers can overcome the noise by sharing thought leadership within trusted, opted-in editorial environments. Read more: smart-brief.visitlink.me/j1S… #SmartBrief #FinServ

Why financial marketing is about relationships now

Financial services marketers are shifting from acquisition to relationship building, with trust, retention, and ongoing engagement now key to driving growth.

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We'll be following the conversations at #SHRM26 all week, from AI and workforce planning to employee engagement and leadership. Follow Go Ahead, Call HR for key takeaways and insights from Orlando >> smart-brief.visitlink.me/LcD… #FutureOfWork
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Counting down to Denver! 🏔️ We’re heading to #GartnerMKTG in just a few days. Want to connect while we're there to discuss audience reach? DM Ed now for a last-minute meeting slot >> future-b2b.visitlink.me/Zxs7… #GartnerMKTG #SmartBrief #AdSales
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Denver bound! ✈️ The SmartBrief team is heading to the Gartner Marketing Symposium/Xpo. If you’re looking to get your brand in front of the world’s top decision-makers, let’s chat. DM to schedule a meeting >> future-b2b.visitlink.me/Zxs7… #GartnerMKTG #SmartBrief #Marketing
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ATD26 next week. Big themes we’re expecting: AI, workforce engagement, learning strategy, and skills transformation. #ATD2026 #FutureOfWork #L&D
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Business travel is back—and high-value travelers are leading the way. We surveyed the SmartBrief network of 7M business professionals to see how travel is evolving. 👉 See what we unconvered: indd.adobe.com/view/a3c59c87…
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⏳ Final call. Take the survey + win $250 👇 future-b2b.visitlink.me/yZ8n… #K12 #FinalCall
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Still time 👇 10-min survey + chance to win $250 👉 future-b2b.visitlink.me/yZ8n… #K12
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Day 1 at UPCEA! Visit the SmartBrief Education booth for beignets and join our moderated session. #UPCEA2026
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10 mins. $250 Amazon voucher. Share your perspective 👉 future-b2b.visitlink.me/yZ8n… #K12 #EdTech
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We’re heading to UPCEA Annual (April 15–17)! Stop by the SmartBrief Education booth for beignets 🥯 and/or join our moderated session. #UPCEA2026 #HigherEd
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