Have Americans given up on the American Dream? Nope—instead, they’re forging new paths in the face of today’s realities.
SoFi and YouGov asked 4,000 people how they are navigating trade-offs, reshaping success, and making every dollar work harder in “Making The Most: How Americans are Maximizing Money and Life in 2026.”
Read the full report 👀 sofi.com/making-the-most-sur…
When we partnered with @fightingirish, we committed to career development for student-athletes.
Meet the SoFi Creator Lab: a year-long, paid program for ND student-athletes building careers in content, marketing and media, coached by Notre Dame alum @CorpNatalie.
Tony Robbins wants you to stop spending and start owning. 💸
Instead of just buying the products you love, think about owning a piece of the companies behind them. Watch the full episode of The Important Part Podcast with @LizThomasStrat and @TonyRobbins for more on his approach to money and investing. ➡️ piped.video/watch?v=iC8AOD9k…
We caught up with Justin Herbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise. Turns out, he’s got strong opinions about shopping carts.
Send crypto the SoFi way—backed by bank-grade safeguards.
✈️ Send and receive crypto using any outside wallet 24/7.
✅ Get the custody standards of a bank.
⛽️ No gas fee surprises: Your network fee won’t change.
Learn more now 👉🏼 SoFi.com/crypto/transfers
Are alternative investments becoming more accessible? Private equity has astonishing upside, but it’s historically been much harder to access than the stock market.
As that starts change, @TonyRobbins and @ChristopherZook want investors to go in educated, with a process for decision making, and a plan they can stick with.
Check out The Important Part with @LizThomasStrat on YouTube to watch the full episode piped.video/watch?v=iC8AOD9k…
Tony Robbins went from eating crackers and peanut butter on Thanksgiving to running a business empire with over 100 companies. And he did it all to see if the game could still be won.
He and his co-Author, @ChristopherZook, sat down with @LizThomasStrat this week to discuss the holy grail of investing, his rules for decision-making, and what sectors he’s watching.
Tune in to The Important Part featuring @TonyRobbins for more insights. piped.video/watch?v=iC8AOD9k…
✨BIG episode incoming‼️ The investor playbook is changing and @TonyRobbins is here to tell us why. Tune in at 3pm ET for the YouTube premiere with Tony and @ChristopherZook of CAZ investments. Link to the premiere, cue it up ➡️ piped.video/iC8AOD9klK0?si=VxMC…
What does it really take to build lasting financial success? @TonyRobbins is sharing his blueprint.
Join @LizThomasStrat live on The Important Part with Tony and his co-author @ChristopherZook in just a few minutes as they discuss investing, building wealth, and navigating the decisions that shape your financial future. ➡️ piped.video/watch?v=iC8AOD9k…
✨BIG episode incoming‼️ The investor playbook is changing and @TonyRobbins is here to tell us why. Tune in at 3pm ET for the YouTube premiere with Tony and @ChristopherZook of CAZ investments. Link to the premiere, cue it up ➡️ piped.video/iC8AOD9klK0?si=VxMC…
SoFi is the first national bank to go live with stablecoin settlement across Mastercard’s global payments network.
We’re migrating our full $25B card program to blockchain-based settlement.
Learn more: investors.sofi.com/news/news…
Heard the news? SoFi Invest is available in Puerto Rico.
Spread the word. As an eligible SoFi Invest member, you could get a $50 cash referral bonus when someone opens and funds a SoFi Invest self-directed account with your referral link.
Learn more: SoFi.app.link/product_select…
Get started, and drop any helpful SoFi Invest tips here 👇
INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
Brokerage and self-directed investing products available to eligible residents of the 50 U.S. states and Puerto Rico through SoFi Securities LLC. Member FINRA/SIPC. Robo investing and advisory services are offered by SoFi Wealth LLC, an SEC-registered investment advisor. IN26-4299300-D
Don't miss your chance at a once-in-a-lifetime game day experience 🏈
There's only one week left to upgrade to SoFi Plus for your chance to watch the Los Angeles @RamsNFL take on Arizona from a suite at @SoFiStadium on Oct. 18.*
And game day is just the start—with our premium financial membership, you’ll also get 20+ perks and $1,000+ in annual value with qualifying activities.^
Upgrade to SoFi Plus for $10/month** by Sept. 28: sofi.com/sofi-plus/
*NO PURCHASE NECESSARY. 21+ U.S. residents. Open to SoFi Plus members. First 10 eligible entrants win. Ends 10/2/26 or when prizes run out. See Official Rules at SoFi.com/sofi-plus-experienc….
^$1,000 value: Value is not guaranteed and varies depending on benefits used. See assumptions and details at SoFi.com/sofi-plus.
**$10 subscription fee: Subscribers are billed monthly based on the initial date of subscription. BR26-4207400-Z