SoilValues is an EUHorizon: it aims at improving soil health through value-based business models #SoilValues #Soilhealth #EcosystemServices #MissionSoil

Brussels
๐“๐จ๐ฐ๐š๐ซ๐๐ฌ ๐ˆ๐ง๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Œ๐จ๐๐ž๐ฅ๐ฌ ๐Ÿ๐จ๐ซ ๐’๐จ๐ข๐ฅ ๐‡๐ž๐š๐ฅ๐ญ๐ก: ๐’๐ข๐ฑ ๐๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ฌ ๐จ๐ง ๐•๐š๐ฅ๐ฎ๐ž๐ฌ Through a series of interviews we are exploring transformative changes and inclusive business models for soil health, gathering insights from researchers, practitioners, and innovators across Europe. Our goal? To understand the many ways soil creates value and how we can support those who care for it. ๐ŸŒ We are delighted to kick off the series with our coordinator Erik Mathijs, who introduces the SoilValues project and presents our first policy brief: Towards Inclusive Business Models for Soil Health: Six Perspectives on Values. The policy brief proposes a framework that builds on the Total Economic Value approach and identifies six complementary perspectives: 1๏ธโƒฃ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐ฏ๐ข๐ฌ๐ญย โ€“ soil as productive capital, improving yields and reducing costs 2๏ธโƒฃ ๐„๐œ๐จ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ โ€“ soil as a provider of public goods such as carbon storage and water regulation 3๏ธโƒฃ ๐‘๐ž๐ฌ๐ข๐ฅ๐ข๐ž๐ง๐œ๐žย โ€“ soil as insurance against environmental and economic shocks 4๏ธโƒฃ ๐๐จ๐ง-๐ฎ๐ฌ๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž โ€“ protecting soil for future generations and societal well-being 5๏ธโƒฃ ๐ˆ๐ง๐ญ๐ซ๐ข๐ง๐ฌ๐ข๐œ ๐ฏ๐š๐ฅ๐ฎ๐ž โ€“ recognizing soilโ€™s inherent worth beyond human utility 6๏ธโƒฃ ๐’๐จ๐œ๐ข๐š๐ฅ ๐ฏ๐š๐ฅ๐ฎ๐ž โ€“ soil health as a driver of inclusive governance, equity, and innovation โ–ถ๏ธ ๐–๐š๐ญ๐œ๐ก ๐ญ๐ก๐ž ๐ข๐ง๐ญ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ ๐ก๐ž๐ซ๐ž: lnkd.in/eXan4tTK Read the policy brief here: lnkd.in/ezstNJJ4 #soilvalues #soilhealth #euprojects #sustainability #businessmodels #MissionSoilWeek #agriculture
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For generations, sugar beet has been a pillar of Polish agriculture. But the traditional model โ€” where farmers grow it and sugar factories simply process it into sugar โ€” is no longer enough. In Poland, we are rethinking how the sugar beet value chain can create value. Not only for production, but for soil, climate and society. ๐ŸŽฅ In this video, the SOILPROFIT business model shows how a circular and collaborative system can connect key actors across the value chain: farmers, sugar factories, certification bodies, research institutions, and biogas plants and distilleries working together to close resource loops and improve sustainability. Rather than focusing only on yield, the model links practices, incentives and outcomes: โœ” farmers adopt regenerative practices and benefit from healthier soils and new income streams; โœ” processors gain more sustainable and resilient supply chains; โœ” society benefits from improved soil health, water retention, lower emissions and increased biodiversity. This is what it means to move from a linear value chain to a shared value system for soil health. โ–ถ๏ธ Watch the video to discover how SOILPROFIT is helping make regenerative agriculture both viable and scalable: piped.video/MzuIl-3oNLM
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‚๐š๐ง ๐œ๐š๐ซ๐›๐จ๐ง ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ž ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐ญ๐ก๐ž ๐ญ๐ซ๐š๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ซ๐ž๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐š๐ ๐ซ๐ข๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž? Transitioning to more sustainable farming practices requires long-term investment, but identifying reliable funding mechanisms remains a major challenge. Our Practice Abstract, "Pursuing Carbon Finance Through the Value Chain", presents SOILPROFIT, a business model developed and tested in the Polish Testing Ground to explore financing solutions for regenerative agriculture. The findings show that while CAP eco-schemes currently provide the most stable source of support, revenues from voluntary carbon markets are still insufficient to cover the costs of Measurement, Reporting and Verification (MRV). The Practice Abstract provides practical insights into how public and private financing mechanisms can work together to support Soil Health Business Models and accelerate the transition towards healthier soils. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/eAqJn7Yp ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #CarbonFarming #CarbonFinance #RegenerativeAgriculture #BusinessModels #EUProjects
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐Ž๐ฏ๐ž๐ซ ๐Ÿ’๐ŸŽ๐ŸŽ ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ๐ฌ ๐ก๐ž๐ฅ๐ฉ๐ž๐ ๐ฎ๐ฌ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ฐ๐ก๐š๐ญ ๐๐ซ๐ข๐ฏ๐ž๐ฌ ๐ฅ๐จ๐œ๐š๐ฅ ๐Ÿ๐จ๐จ๐ ๐œ๐ก๐จ๐ข๐œ๐ž๐ฌ Consumers are not all motivated by the same values when buying directly from farmers. Understanding these differences can help farms build stronger relationships with their customers and develop more resilient business models. Our Practice Abstract, "Why Do Consumers Buy from Local Farmers?", presents the findings of a survey involving more than 400 consumers. The research identifies different consumer profiles, their motivations and levels of engagement with local food initiatives, providing valuable insights into how farmers can better tailor their communication and marketing strategies. The Practice Abstract offers practical recommendations for strengthening direct farmer-consumer relationships and supporting more sustainable Soil Health Business Models. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/esJvysu4 ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #LocalFood #Consumers #SustainableAgriculture #BusinessModels #EUProjects
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‡๐ž๐š๐ฅ๐ญ๐ก๐ฒ ๐ฌ๐จ๐ข๐ฅ๐ฌ ๐ง๐ž๐ž๐ ๐ฆ๐จ๐ซ๐ž ๐ญ๐ก๐š๐ง ๐Ÿ๐š๐ซ๐ฆ๐ž๐ซ๐ฌ, ๐ญ๐ก๐ž๐ฒ ๐ง๐ž๐ž๐ ๐œ๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ Community farms demonstrate that building healthier soils is also about engaging people. Whether through volunteering, buying local products, crowdfunding or participating in farm events, citizens can play an active role in supporting more sustainable farming systems. Our Practice Abstract, "Citizen Participation on Farms", explores the different forms of citizen engagement and how they can strengthen both the economic resilience of farms and the connection between producers and local communities. It also highlights the opportunities and challenges of involving citizens in the transition towards healthier soils. The Practice Abstract provides practical insights into how stronger links between farmers and citizens can contribute to more resilient and sustainable Soil Health Business Models. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/etYSxXwW ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #CitizenEngagement #CommunityFarming #SustainableAgriculture #BusinessModels #EUProjects
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๐“๐ก๐ž ๐ƒ๐š๐ง๐ข๐ฌ๐ก ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž: ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐•๐ข๐š๐›๐ฅ๐ž ๐‚๐’๐€ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Œ๐จ๐๐ž๐ฅ๐ฌ In the Danish Community of Practice, farmers, municipalities, financial actors and policymakers come together to explore how community-based business models can support regenerative agriculture. Discussions combine practical farming decisions, such as crop rotations and soil management, with key economic questions around pricing, distribution and farm income. ๐ŸŽฅ In this video, members of the Community of Practice share how CSA models create value beyond price, by building trust, strengthening relationships between farmers and consumers, and connecting soil health with everyday farm economics. โ–ถ๏ธ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: piped.video/IPH_9xaud24 ๐Ÿ™ A big thank you to Kasper Krabbe from Aarhus University and all partners involved in the Danish Community of Practice for making this video possible! #SoilValues #CommunityOfPractice #CSA #RegenerativeAgriculture #SoilHealth #BusinessModels #SustainableAgriculture #EUProjects #Denmark
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก๐ž๐ซ๐ฌ ๐๐จ๐ง'๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ž ๐ค๐ง๐จ๐ฐ๐ฅ๐ž๐๐ ๐ž, ๐ญ๐ก๐ž๐ฒ ๐š๐ฅ๐ฌ๐จ ๐›๐ฎ๐ข๐ฅ๐ ๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง Addressing soil health challenges requires more than scientific expertise. It calls for researchers, farmers, policymakers and other stakeholders to work together, share knowledge and co-create solutions. Our Practice Abstract, "Role Transitions in Transdisciplinary Research", explores how the role of researchers evolves in collaborative projects. The findings highlight the importance of clear roles, open communication, trust and recognising the diverse contributions that make transdisciplinary research successful. The Practice Abstract provides practical insights into strengthening collaboration and fostering more effective partnerships to support innovation for healthier soils. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/e7pAkdH3 ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: SoilValues website #SoilValues #PracticeAbstracts #SoilHealth #TransdisciplinaryResearch #Collaboration #Innovation #EUProjects
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๐“๐ก๐ž ๐’๐ž๐ซ๐›๐ข๐š๐ง ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž: ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐‘๐ž๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐…๐š๐ซ๐ฆ๐ข๐ง๐  ๐Œ๐จ๐ฏ๐ž๐ฆ๐ž๐ง๐ญ What happens when farmers already experimenting with regenerative practices come together to share knowledge and grow a wider movement? In the Serbian Community of Practice, stakeholders build on an existing network of farmers, researchers and institutions working to support the transition from conventional to regenerative agriculture. By exchanging experiences and practical knowledge, they are helping to spread regenerative practices and strengthen the resilience of farming systems. ๐ŸŽฅ In this video, members of the Community of Practice share how the initiative supports farmers, promotes knowledge exchange and aims to expand regenerative agriculture across Serbia in the years to come. โ–ถ๏ธ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: lnkd.in/eSdbE_PE ๐Ÿ™ A big thank you to Maja Budimir and the team at the The Association of Balkan Eco-Innovation for making this video possible! #SoilValues #CommunityOfPractice #RegenerativeAgriculture #SoilHealth #KnowledgeExchange #SustainableAgriculture #EUProjects #Serbia
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐’๐จ๐ข๐ฅ ๐ก๐ž๐š๐ฅ๐ญ๐ก ๐œ๐š๐ง'๐ญ ๐›๐ž ๐ฆ๐ž๐š๐ฌ๐ฎ๐ซ๐ž๐ ๐จ๐ฏ๐ž๐ซ๐ง๐ข๐ ๐ก๐ญ Improving soil health takes time, and so does evaluating the success of Soil Health Business Models. Our Practice Abstract, "Feasibility of Success Monitoring in SHBMs", explores the challenges of assessing business models within the timeframe of a research project. The findings highlight that changes in soil health require long-term monitoring, while qualitative approaches are essential to understand collaboration, stakeholder dynamics and innovation across networks. The Practice Abstract provides practical insights into why monitoring should go beyond technical indicators and adopt a long-term perspective when evaluating Soil Health Business Models. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/euv2bugk ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #BusinessModels #Innovation #Monitoring #SustainableAgriculture #EUProjects
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐„๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐œ๐จ๐ฆ๐ฉ๐จ๐ฌ๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฌ๐œ๐š๐ฅ๐ž On-farm composting can play an important role in improving soil health and reducing reliance on external inputs. But how much composting capacity does a farm actually need? Our latest Practice Abstract, "Setting Volume Limits for On-Farm Composting", explores how compost needs vary depending on farm size and type. Based on these findings, the study proposes practical volume thresholds that reflect the real needs of agricultural holdings while helping minimise environmental risks. The findings provide valuable guidance for developing more flexible, sustainable and farm-adapted composting practices, while supporting future regulatory frameworks. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/eCuY8Z7B ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #Composting #SustainableAgriculture #CircularEconomy #EUProjects
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๐ŸŒฑ ๐“๐ก๐ž ๐๐จ๐ฅ๐ข๐ฌ๐ก ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž: ๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ข๐ง๐  ๐ญ๐ก๐ž ๐’๐ฎ๐ ๐š๐ซ ๐๐ž๐ž๐ญ ๐•๐š๐ฅ๐ฎ๐ž ๐‚๐ก๐š๐ข๐ง In the Polish Community of Practice, stakeholders from across the sugar beet value chain come together to discuss the sector's biggest challengesโ€”from market volatility and climate change to the future of soil healthโ€”and exchange experiences that can help build a more resilient value chain. ๐ŸŽฅ In this video, members of the Community of Practice share why collaboration matters, what they have learned from working together, and why they believe these connections should continue well beyond the SoilValues project. โ–ถ๏ธ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: piped.video/@SoilValues-bp1 #SoilValues #CommunityOfPractice #KnowledgeExchange #SugarBeet #SoilHealth #SustainableAgriculture #RegenerativeAgriculture #Innovation #EUProjects #Poland
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐‡๐ž๐š๐ฅ๐ญ๐ก๐ข๐ž๐ซ ๐ฌ๐จ๐ข๐ฅ๐ฌ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐ซ๐จ๐ง๐  ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ. Regional farm composting is not only about recycling organic materials; it's about building collaboration between farmers, nature conservation organisations and other local stakeholders. Our latest Practice Abstract, "Organisational Structure for Regional Farm Composting", presents a framework that supports these partnerships through clear agreements on biomass quality, logistics, pricing, storage and long-term commitments. The findings show how effective collaboration can strengthen circular resource use, create shared value across territories and contribute to healthier soils. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/eKy3vxP7 ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #Composting #CircularEconomy #NatureBasedSolutions #SustainableAgriculture #EUProjects
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ ๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ญ๐š๐ค๐ž ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ฌ๐จ๐ข๐ฅ ๐ก๐ž๐š๐ฅ๐ญ๐ก ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฆ๐จ๐๐ž๐ฅ๐ฌ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ? Adopting practices that improve soil health often requires significant upfront investment, while many of the benefits only become visible over time. This makes effective incentives essential for supporting the transition. Our latest Practice Abstract, "Incentives for SHBMs", explores the different types of incentives that can help Soil Health Business Models succeed. The research identifies three key categories: security, technical support, and financial support, showing that a combination of these incentives is needed to encourage the long-term adoption of sustainable soil management practices. The findings provide practical guidance for designing support schemes that help farmers adopt soil-friendly practices while strengthening the long-term viability of Soil Health Business Models. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/e5HNDmsa ๐Ÿ“š Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #BusinessModels #Incentives #SustainableAgriculture #RegenerativeAgriculture #EUProjects
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž ๐€๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐’๐ž๐ซ๐ข๐ž๐ฌ Every Thursday, we will share one of the practical insights developed through the SoilValues project, highlighting tools, recommendations, and real-world experiences that support the transition towards healthier soils. We start with a fundamental question: ๐‡๐จ๐ฐ ๐œ๐š๐ง ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฆ๐จ๐๐ž๐ฅ๐ฌ ๐ซ๐ž๐ฐ๐š๐ซ๐ ๐ญ๐ก๐ž ๐ž๐œ๐จ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ ๐ฌ๐ž๐ซ๐ฏ๐ข๐œ๐ž๐ฌ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž๐ ๐›๐ฒ ๐ก๐ž๐š๐ฅ๐ญ๐ก๐ฒ ๐ฌ๐จ๐ข๐ฅ๐ฌ? Our practice abstract: "Ecosystem Services for SHBMs", explores how more than 70 soil health initiatives integrate ecosystem services into their business models. While many initiatives already assess soil health through farming practices and soil indicators, there is still significant potential to better recognise and reward the wider benefits that healthy soils provide, from carbon sequestration and water regulation to biodiversity and climate resilience. These insights can help shape Soil Health Business Models that create value not only for farmers but for society as a whole. ๐Ÿ“„ Read the full Practice Abstract here: lnkd.in/ecBSh-RS ๐Ÿ“Š Curious to learn more? Explore this and our other publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #EcosystemServices #BusinessModels #RegenerativeAgriculture #EUProjects
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๐ŸŒฑ ๐‡๐จ๐ฐ ๐๐จ ๐ฐ๐ž ๐ญ๐ฎ๐ซ๐ง ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐ฏ๐ž ๐ข๐๐ž๐š๐ฌ ๐ข๐ง๐ญ๐จ ๐ซ๐ž๐š๐ฅ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐ฌ๐จ๐ข๐ฅ ๐ก๐ž๐š๐ฅ๐ญ๐ก? Testing Grounds are at the heart of the SoilValues approach, bringing together farmers and other local stakeholders to co-design, test and refine business models that put soil health first. Across Europe, six Testing Grounds are working in real-world conditions to identify local needs, analyse challenges, and develop innovative business models that create value for both people and the environment. By fostering collaboration and continuous learning, they help turn promising ideas into practical solutions that can support the transition towards healthier soils. Our latest infographic provides a simple overview of what Testing Grounds are, how they are established, and the role they play in developing and validating soil health business models. ๐Ÿ“Š Curious to learn more? Explore this infographic and our other publications here: lnkd.in/eMQ8MkCk #SoilValues #SoilHealth #TestingGrounds #BusinessModels #Innovation #SustainableAgriculture #EUProjects
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๐Ÿค ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ค๐ž๐ฒ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐  ๐ฌ๐จ๐ข๐ฅ ๐ก๐ž๐š๐ฅ๐ญ๐ก One of the core approaches of SoilValues is the establishment of Communities of Practice (CoPs), bringing together farmers, researchers, businesses, policymakers and other stakeholders to co-create business models that support healthier soils. Across 9 countries, SoilValues has established 12 Communities of Practice, creating spaces for knowledge exchange, collaboration and joint problem-solving. By working together, stakeholders can identify shared challenges, develop practical solutions and lay the foundations for long-term action beyond the lifetime of the project. Our latest infographic provides a simple overview of how Communities of Practice are established, from identifying common challenges and defining shared goals to developing action plans and generating lasting impact. ๐Ÿ“Š Curious to learn more? Explore this infographic and our other publications here: lnkd.in/eMQ8MkCk #SoilValues #SoilHealth #CommunityOfPractice #Collaboration #Innovation #SustainableAgriculture #EUProjects
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๐“๐ก๐ž ๐’๐ฉ๐š๐ง๐ข๐ฌ๐ก ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐จ๐Ÿ ๐๐ซ๐š๐œ๐ญ๐ข๐œ๐ž: ๐’๐œ๐š๐ฅ๐ข๐ง๐  ๐‚๐š๐ซ๐›๐จ๐ง ๐…๐š๐ซ๐ฆ๐ข๐ง๐  ๐ข๐ง ๐๐š๐ฏ๐š๐ซ๐ซ๐š In Navarra, the SoilValues Community of Practice (CoP) is bringing together farmers, researchers, public authorities, and other value chain actors to explore how carbon farming practices can be adopted and scaled to improve soil health. Working collaboratively, the CoP is identifying the main barriers to the uptake of these practices while developing practical solutions. Its work focuses on improving soil health knowledge and indicators, understanding available support schemes and carbon credit incentives, and assessing the real costs and benefits of carbon farming for farmers. ๐ŸŽฅ Want to learn more about the work being carried out by the Spanish CoP? Watch the full video on our YouTube channel: piped.video/sWDb4NjdEbs ๐Ÿ™ A big thank you to all the partners at INTIA for producing this video and showcasing the work of the Spanish CoP. #SoilValues #CarbonFarming #SoilHealth #SustainableAgriculture #CommunityOfPractice #Innovation #Agriculture #EUProjects #Navarra #Spain
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๐ŸŒฑ Yesterday, SoilValues took part in the first Mission Soil Investment Forum 2026 in Brussels, joining researchers, policymakers, investors and innovators to explore how new business models and investments can accelerate the transition towards healthy soils. We were proud to contribute to the program with three inspiring speakers: ๐ŸŽคDr. Kato Van Ruymbeke (KU Leuven) took part in the opening session, highlighting the importance of combining scientific knowledge on soil health with the social and relational dimensions that enable sustainable business models to succeed. ๐ŸŽค Prof. Erik Mathijs (KU Leuven) moderated the thematic session "From Field to Finance: Innovation, Philanthropy and Living Labs as Investment Enablers", exploring how collaboration across value chains can unlock investment opportunities for soil health. ๐ŸŽค Ennio Facq (ILVO) presented a SoilValues case study during the Pitch Session, showing how regional farm composting initiatives can generate societal value while supporting farmers and promoting collective action for healthier soils. The discussions throughout the day reinforced a shared message: investing in soil health means investing in resilient food systems, thriving communities and a more sustainable future. Thank you to the organizers of the Mission Soil Investment Forum for bringing together such an inspiring community. We look forward to continuing the conversation and turning ideas into action. #SoilValues #MissionSoil #SoilHealth #HealthySoils #EUProjects #RegenerativeAgriculture #Innovation #Investment #InvestmentForum2026
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๐ŸŒฑ ๐’๐จ๐ข๐ฅ๐•๐š๐ฅ๐ฎ๐ž๐ฌ ๐š๐ญ ๐ญ๐ก๐ž ๐Œ๐ข๐ฌ๐ฌ๐ข๐จ๐ง ๐’๐จ๐ข๐ฅ ๐ˆ๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐…๐จ๐ซ๐ฎ๐ฆ Tomorrow, SoilValues will take part in the Mission Soil Investment Forum, contributing to the opening interview, "The ground beneath capital: reframing soil and rewiring capital." Our project coordinator, Kato Van Ruymbeke (KU Leuven), together with Valentina Cristiana Materia (InBestSoil) will discuss how Mission Soil projects are generating the evidence, tools and approaches needed to position soil health as a strategic investment opportunity. The session will also explore how innovative business models and financing mechanisms can help mobilise public and private capital to support climate resilience, food security and Europe's long-term competitiveness. We look forward to contributing to this important conversation on unlocking investment for healthier soils across Europe. #SoilValues #MissionSoil #SoilHealth #HorizonEurope #EUProjects #InBestSoil
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The Polish Testing Ground: Building the SOILPROFIT Business Model At our Polish Testing Ground, partners are working together to build a resilient and sustainable sugar beet value chain that supports both farmers and the environment. At the heart of the Testing Ground is the development of SOILPROFIT, an innovative business model designed to accelerate the transition to regenerative agriculture. By bringing together farmers and other members of the value chain, SOILPROFIT aims to secure a stable supply of sugar beet while protecting natural resources and promoting long-term environmental sustainability. The model explores practical ways to overcome barriers to adoption, including mechanisms that support and reward farmers for implementing regenerative practices. Through collaboration across the value chain, the Polish Testing Ground is generating insights and solutions that can help scale regenerative agriculture across Poland. ๐ŸŽฅ Want to learn more about the Soil Profit business model and the work being carried out at the Polish Testing Ground? Watch the full interview on our YouTube channel:ย piped.video/YXdcHRmthaE Special thanks to Adrianna Wojciechowska and the rest of the team atย IRWIRย PAN for producing this video and showcasing the work of the Polish Testing Ground. #SoilValues #SoilProfit #regenerativeagriculture #sustainablefarming #soilhealth #innovation #agriculture #euprojects
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๐‚๐š๐ซ๐›๐จ๐ง ๐Ÿ๐š๐ซ๐ฆ๐ข๐ง๐ , ๐ฉ๐จ๐ฅ๐ข๐œ๐ฒ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ญ๐ซ๐š๐ง๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ซ๐ž๐ฌ๐ข๐ฅ๐ข๐ž๐ง๐ญ ๐Ÿ๐š๐ซ๐ฆ๐ข๐ง๐  ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐ฌ On 29 April 2026, our partner INTIA organised the 5th Spanish Community of Practice workshop, bringing together more than 60 participants from across the agricultural sector, including farmers, advisors, researchers, industry representatives, and public policy officials. The workshop focused on incentives for environmental practices and carbon farming, exploring the latest developments in European regulations, the role of carbon farming within the CAP, and different compensation mechanisms supporting the transition towards more sustainable agricultural systems. Key topics discussed included: ๐ŸŒพ Climate objectives of the future CAP and related public funding ๐ŸŒ Cost-effectiveness of carbon farming practices ๐Ÿ“‘ European regulations and carbon credit programmes ๐Ÿค Perspectives on carbon farming in the transition to resilient farming systems #SoilValues #CarbonFarming #RegenerativeAgriculture #SoilHealth #CommunityOfPractice #SustainableFarming
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