Automated ad operations, built by publishers for publishers to make ads suck less. Sortable Engineering tweets: @SortableDev
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WE’VE FOUND A NEW HOME! As the Sortable team embarks on their new journey as an official Freestar company, we ask that you please follow @publisherfirst on all social channels to stay up to date. We'll see you there!
#MonetizationMultiplied #PublisherFirst #acquisition
Sortable has always been focused on helping publishers successfully monetize their websites. In order to further accomplish that, we are excited to announce that we have been acquired by @publisherfirst. Our combined goal will be to see monetization multiplied for all publishers.
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Breaking news! Third-party cookies seemingly live to see another day (until late 2023). Google has extended the deadline, giving publishers more time to react. Stay tuned to hear what our resident expert has to say about the latest Google drop. Read now: bit.ly/3zUCavW
Don't miss out on the latest industry news and Sortable's product updates. Subscribe to our newsletter: bit.ly/2Ms7MEA
Join our team! We have some exciting opportunities open – apply today: bit.ly/3rguE9x #AdOps #AdTech #WorkinTech
By monetizing their site programmatically with Sortable, Black Enterprise has seen a six-figure revenue-generating stream for their company in 12 months. Read our publisher's case study: bit.ly/2Nw8To1 #AdOps #AdTech
Pandemic and politics aside, 2021 is shaping up to be a crucial year for digital publishing. Mark Dixon, our Product Manager, shares with you 3 advertising trends to watch for in 2021. bit.ly/3aTltX1 #AdOps #AdTech
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From Prebid taking over Unified ID 2.0 to Sortable pledging support for buyers.json, you can our February ad tech news roundup here: bit.ly/3emIELI #adtech #adops
Different industries are recovering at different paces. Learn more about the industry specific CPM recovery rates we’ve been seeing at Sortable inside: sortable.com/blog/ad-monetiz…
Looking to step up your Ad Ops from Google AdSense? Here are some of the major alternative ad networks and platforms you can use – decide the right mix for you. bit.ly/36yEsnb
HYPEBEAST was primarily looking for an Ad Ops partner that could give them better insights into their ad performance. They found it with Sortable! Read now: bit.ly/2L6QFIe
Whether you’re just starting or have been running ads for a while, here are some tips to maximize the revenue earned from Google AdSense. Learn more: bit.ly/3akYXoI
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Lumascape was created in 2010 as a way to visualize how the fragmented world of digital advertising fits together. Learn more: bit.ly/2YA9HKs
Did you know you can use UTM parameters and monitor their performance with Sortable? UTMs can help you understand where your traffic is coming from. Here’s how it works: bit.ly/3oiIgyQ #AdOps #SortableOptimizations
Taking a look at the aspects of programmatic that are contributing to publisher recovery, and Sortable Vidoe is just one of those inside: sortable.com/blog/ad-monetiz…
As both implementations come with their own advantages and disadvantages, the best way forward for a publisher is to see what works best for them. Read more about client-side and server-side: bit.ly/3bgrYni
Day 24 of #SortableOptimizations. After reviewing your site, Google may determine that some aspect of your ad strategy is causing accidental clicks on ads. Here’s how you can ensure your ad placements are optimized .bit.ly/3ipIh2H #AdOps
The proper use of heading tags has changed. Here’s how you should be using H1, H2 and H3 tags on your site: bit.ly/35RS3pp #SortableOptimizations #AdOps
Behind our products is the team who builds it. Meet Daniel, Engineering Manager at Sortable. He knows our products inside and out, and here's your chance to learn more about what it takes to be on our Engineering team. bit.ly/2MJkZtb #AdOps #AdTech #WorkinTech
Day 22 of 31 Days of Optimizations. Your high-quality content isn’t enough. You need images to go with it: bit.ly/2Vb2rln #AdOps #VideoAds
Did you know content length is important when it comes to SEO? Here’s why: bit.ly/3itmG9F #SortableOptimizations #AdOps
Google’s beta partners have seen CPMs of up to $20 on their sites. While results may vary (depending on publisher or domain), we have seen interstitial ads become a significant revenue opportunity for Sortable’s publishers. Learn more: bit.ly/3pZgXLc
Day 20 of 31 Days of Optimizations. When Google marks a site as being “Not Secure,” its overall image and reputation are at risk – making the transition to HTTPS is easy and typically takes less than five minutes. bit.ly/38loUEU #AdOps
This publisher increased their ad revenue by 37% by switching to Sortable! Learn more: bit.ly/3rUewLQ #AdOps #AdTech
Day 19 of #SortableOptimizations. Know your traffic and be aware of any changes in sources or spikes from suspicious sources. bit.ly/2Y4vr0N #AdOps
Day 18 of 31 Days of Optimizations. The key to getting your visitors' undivided attention is simplicity and that starts with effective use of whitespace. bit.ly/2LpJCdW #AdOps
Did you know optimizing ad unit sizes based on advertising demand can be a quick and easy way to increase yield? bit.ly/2Kb88Pq #SortableOptimizations #AdOps
Day 16 of #SortableOptimizations. Responsive website font is just as important as a responsive website design. Here are some guidelines to follow: bit.ly/3oHogr0 #AdOps
Day 15 of 31 Days of Optimizations. How can you take your ad monetization to the next level? Video! One of our favourites is sponsored video: bit.ly/2LpI5oc #AdOps #VideoAds
Did you know a website marked “Secure” in Chrome browsers helps web visitors feel safe using the website and sharing sensitive data? Learn more on how to secure your website: bit.ly/38loUEU #AdOps #Chrome #WebsiteSecurity
Sometimes, less is more! Sortable recommends having between six to ten demand partners for several reasons. Learn more: bit.ly/39tEyNJ #SortableOptimizations #AdOps
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May was a big month for marketers when we look back at how the Pandemic recovery began. Check out our reasoning: sortable.com/blog/ad-monetiz…
Day 13 of #SortableOptimizations. In today’s highly competitive digital world, there are numerous factors that contribute to a successful web presence — SEO efforts being one of them. Here’s a few tips you should follow: bit.ly/39nA6Qx #AdOps
With this kind of time spent on mobile devices, it’s no surprise that mobile traffic represents a significant portion of publishers #AdRevenue. Are you ready for the traffic? Take a look: sortable.com/blog/how-to-gui…
Day 12 of 31 Days of Optimizations. Did you know you can easily increase revenue by enabling refresh? Here's how it works: bit.ly/2MwZ1t0 #AdOps
Fraud continues to permeate online activities with businesses losing billions of dollars. Using ads.txt helps prevent fraudsters from impacting the programmatic advertising ecosystem. We break down why ads.txt is important to a publisher. bit.ly/2MFenMi #AdOps #adstxt
Viewability is a hot topic for every publisher as it’s a key metric for improving your ad revenue and maximizing the content that you work so hard to produce for your audience. Learn more about how to optimize for viewability. bit.ly/3nn2iI4 #SortableOptimizations #AdOps
Day 10 of #SortableOptimizations. Google’s beta partners have seen CPMs of up to $20 on their sites when implementing web interstitials. Why not give it a try? Learn more. bit.ly/3pZgXLc #AdOps
Day 9 of 31 Days of Optimizations. Is all traffic equal, or are there types of traffic that mean more to your site? You can Improve your website with high quality traffic. bit.ly/2XdUPAy #AdOps
More and more users on their mobile devices versus desktop. Ensure your site is mobile friendly. bit.ly/2JTwSvq #SortableOptimizations #AdOps
Day 7 of #SortableOptimizations. Curious if you’re being compliant with privacy guidelines? The first step is to employ a compliant CMP! Learn more: bit.ly/3rV4vOF #AdOps
Day 6 of 31 Days of Optimizations. Did you know you’re potentially losing out on ad revenue if you don't update your ads.txt regularly? Here's why: ow.ly/TDcB50CRs9K #AdOps
There’s a lot of research out there that less is more – this applies to ad density too. Learn more about why user ad experience is important. ow.ly/ZxlN50CRs7j #SortableOptimizations #AdOps
Day 4 of #SortableOptimizations. From blocklists to locking down on ad spend in times of uncertainty, brand safety plays an important role in the Ad Ops supply chain. ow.ly/pYCU50CRs5M #AdOps
With this kind of time spent on mobile devices, it’s no surprise that mobile traffic represents a significant portion of publishers #AdRevenue. Are you ready for the traffic? Take a look: sortable.com/blog/how-to-gui…
Day 3 of 31 Days of Optimizations. The length of your content is an important factor for attracting and retaining users. Learn more about the content length. ow.ly/HMZW50CRs2T #AdOps
Want to improve your user experience? Optimize your site with lazy loading. sortable.com/blog/how-to-gui… #SortableOptimizations #AdOps
