Content marketing, digital marketing, blogging, strategic communications, marketing strategy, HR/employee relations, training and marketing consulting.
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AI can generate content. But AI tools aren't trained as journalists or content marketers. Clear, credible, audience-first communication is still something human creators do better. stratcommunications.com/what… #ContentStrategy #AIinMarketing
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Most ‘strategic’ editorial calendars are just fancy schedules. Color coding and content pillars aren’t strategy.
Here’s the four questions that separate a genuine strategic calendar from organized reactivity → stratcommunications.com/the-…
#ContentStrategy #ContentMarketing
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Less than 40% of B2B organizations have documented content strategy. The other 60% are filling calendars with whatever seemed relevant this week.
Here’s the simplest way to join the minority that doesn’t → stratcommunications.com/the-…
#ContentMarketing #B2BMarketing
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If your editorial calendar is just a schedule, you’re using it at about 20% of its potential.
Here’s the four-column upgrade that turns a reactive publishing schedule into a genuine strategic asset →
stratcommunications.com/the-…
#ContentStrategy #EditorialCalendar
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95% of B2B orgs use AI for content. 87% report better productivity.
But only 39% report improved content performance.
Faster isn’t better. Here’s what actually separates the organizations winning in 2026 → stratcommunications.com/why-… #ContentMarketing #B2BMarketing
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The organizations dominating Q3 and Q4 content marketing don’t scramble in August. They plan in June.
Summer content strategy—the practical playbook → stratcommunications.com/summ…
#ContentMarketing #ContentPlanning
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Your competitors are going quiet this summer. A field with fewer voices is an easier field to be heard in. Here’s the summer content playbook for staying visible when everyone else checks out →
stratcommunications.com/summ…
#ContentMarketing #SummerMarketing
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Businesses hire writers when they need strategists. It’s an understandable mistake—and an expensive one.
Here’s the distinction that matters, and what to look for when you’re ready to close the gap →
stratcommunications.com/why-… #ContentStrategy #ContentMarketing
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"AI is like giving every marketer a turbo-charged typewriter." — @MarketingProfs, CMI.
A typewriter is a tool. Strategy is what you do before you sit down at it.
On why content strategy matters more than ever → stratcommunications.com/why-… #ContentStrategy #ThoughtLeadership
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AI tools learn from the content available to them—content increasingly generated by other AI tools, not humans.
What does that mean for quality over time?
It will diminish. That’s already happening.
Here's what only humans still bring →
stratcommunications.com/the-…
#ContentCreation #AIinMarketing #ContentMarketing #BrandAuthenticity
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AI can approximate your brand voice. It can’t replicate it. Human readers notice the difference—even when they can’t say exactly what’s off. New post on protecting your most important content asset →
stratcommunications.com/bran… #BrandVoice #ContentStrategy
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Check out the latest article in my newsletter: Why Storytelling Still Wins in the Age of AI linkedin.com/pulse/why-story… via @LinkedIn
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Linda Pophal, SHRM-SCP, SPHR retweeted
Tech isn’t failing. Your workforce design is. Priyanka Dave reveals why capability gaps turn major ERP launches into costly disappointments.
➡️spr.ly/6013hG2yH
#FoundryExpert
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LinkedIn Newsletters are one of the platform's most effective features for content distribution—but many businesses aren't using them strategically.
We gathered insights from successful newsletter creators on what actually works. #ThoughtLeadership #B2BMarketing bit.ly/3XVEOyB
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In-person events are back—but they're not the same events we had pre-pandemic.
Expectations have changed. Technology has evolved. Hybrid is the new normal.
What event marketers need to know for 2025. #EventMarketing #HybridEvents bit.ly/48DPhoB
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While GenAI tools become prevalent in workplaces, soft skills like communication are becoming MORE important and MORE valued than ever.
Here are the top 5 communication skills that position you for success. #CareerAdvice #CommunicationSkills bit.ly/3XRO8Ue
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B2B buyers are still humans.
They don't want to read corporate jargon and buzzwords. They want clear, helpful information.
Write like you're explaining something to a colleague, not delivering a press release. #B2BMarketing #ContentMarketing
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Video production used to be expensive and time-consuming.
Then smartphones democratized it.
Now GenAI is transforming it again—dramatically simplifying the entire video creation process.
Here's what marketers need to know. #AIMarketing #ContentCreation bit.ly/4j42738
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Your content calendar should be a guide, not a prison.
If something timely and relevant happens in your industry, it's okay to adjust.
Flexibility is better than rigid adherence to a plan made 3 months ago. #ContentPlanning #MarketingTips
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