how to go viral and influence people, read this and become a better human by understanding social media algos
to understand virality fully, you need to not only look at social media from the perspective of a consumer or producer, but from the perspective of the social media company itself
the biggest social media companies are insta/fb, tiktok, youtube
how do these companies make money?
with ads. social media platforms - under the hood - are a matching engine between people who want to spend money on a product or service and providers of such services. insta alone grosses around $80 billion from ads annually
how can these social media companies compete against each other to convince more companies to pay them for ads?
by having more users/consumers
and how do they get more users/consumers?
by providing these consumers with superior content that they can't find on other social media platforms
how do you get superior content on your platform?
by having more and better content creators
social media companies REALLY REALLY care about their content creators, obviously for selfish, profit-maximising reasons
how do these social media companies convince content creators to post from their platform instead of competitors?
by giving them two things: views and money
now comes the interesting part:
social media algorithms are extremely powerful as they literally shape the sentiment and views of EVERYONE, especially lower iq people who can't think for themselves. and i don't know if you noticed, but a few years ago the social media algorithm underwent a significant change
back in the early days, you used to ONLY get content from people you followed. later, you also got content from large, influential accounts with many followers. you were basically invisible to the general public if you had less than a few thousand followers
today, this has completely changed. instead of account focussed content, it is interest focussed content, ie if you mainly consume rock climbing videos, the algo will mainly feed you rock climbing content and often this is from very small accounts. the size of your account is not such an important variable in virality as it used to be 5 years ago, today the most important variable is the QUALITY of the video. if you are producing a high quality video, the video will most likely have millions of views, even if your account only has a few hundred followers
here is the exact way it works:
- content creator posts a video
- this video is shown to a test audience of around 200 people
- if the test audience loves your content - measured by retention, how much of the video is watched, if it's shared, etc - the algo will blast your video to a much bigger audience and it goes viral
- if the test audience finds your content boring, your video won't be amplified much and slowly dies around 200 - 500 views
that's why you need to warm up accounts to a certain niche when you post new content, eg if you have a brandnew account and want to become influential in the robotics space, you need to warm up your account by consuming tons of robotics content so that the algo knows that this is your niche and then it will show your video to a test audience of 200 people who are also in robotics, thus increasing the chance that they will like your video
understand this concept is the first step towards mastering social media and being able to influence people in the direction you want, most likely to buy a product or service from you
the next step is to adapt your content creation process to take advantage of the algo. i'll give you one example:
being a content creator in 2026 is MUCH MUCH EASIER than in 2020, specifically bc you don't need to go through the process of growing the account anymore
there is a lot more alpha that i don't want to share publicly bc the information is too valuable. all these niggaz posting "alpha" publicly and offering courses about it are larps. if your method actually worked and you are able to convince people to buy what you want, why would you share this method. it's like sharing the location of your gold mine