15 outbound plays I'm using today if you want them you can download here:

come for the Founder dancing under his billboard stay for Sydney Sweeney

adding this to my new hire onboarding

not the buyer = "if it were up to me, i'd sign" not the buyer = "my boss asked me to look" not the buyer = "can you send the deck?" not the buyer = "just doing research" not the buyer = "i'll take it to my VP" one objection. five ways to say it. free fix: 1. arm them for the boss

getting a job in 2005: - call your friends dad - print your resume - walk it in getting a job in 2026:

closing the deal the VP called "happy ears"

the biggest mistake I see in cold emails starts with the subject line

Why I left sales for Partnerships I get asked about partnerships constantly. Why I'm in it, what it actually is, whether it's right for you. Honest answer on the last one: it depends on whether you actually like the strategy part of sales or just the kill. This is how I got here: After about a decade into my career I started noticing something. The conversations I enjoyed most weren't always the ones I closed. They were the ones where I was sitting across from a VP of Sales, Founder or PE Operator trying to figure out how two companies could build something that neither would build alone. It felt more like strategy than selling. The stakes were high and the opportunity was massive. Here’s a simple explanation of what partnerships is — in direct sales, you're selling your product to a customer. That's it. One company, one buyer, one need to satisfy. Partnerships is finding other companies that already have the relationships, distribution, or capabilities you don't have, and figuring out how you can help each other win. Simple example: a real estate agent and a mortgage broker The agent sells the house. The broker finances it. They aren't the same company, they don't share a paycheck but every time the agent closes a deal, they need a broker, and every time someone needs a mortgage, they need to find a house. So they refer each other. The agent's clients become the broker's clients and vice versa. Both grow their business without either one doing more cold outreach. That's a partnership. Instead of positioning "here's what we do," you position "here's what we could build together and here’s how we BOTH win” I've heard partnerships described as running a mini business inside your company. You're doing business development to get a partner's attention. Marketing to position why the relationship makes sense to their team. Sales to structure the actual deal. Customer success to make sure partners are seeing results — if they aren't, the whole thing falls apart in six months. The upside is that it compounds. A strong partner network generates pipeline you didn't have to originate yourself. The downside is it takes longer to build and attribution can be a nightmare. I'd be lying if those were the only reasons I made the move. The travel is fun. The dinners are nice. The networking is great. And the business golf keeps me sane. So… if you're an AE who closes a deal and immediately forget the customer exists, direct sales is probably a better fit. If you're the AE who's still thinking about the account six months later - wondering what else they could use, who else you should connect them with, and how to grow together - that's a partnerships instinct. If you're thinking about adding a partner channel or you're an AE/SDR Manager wondering if partnerships is the right move. DM me, happy to help

The cold email I use to build partnerships I would send this over and over again for 3+ months (mostly on nights and weekends) Here's everything it took to send one: 1. search common investors and customers 2. find a customer we can reference 3. identify the decision maker 4. write the email 5. send It worked -- we found 10+ partners. Generated 2-4 referrals a quarter each. And $200K in revenue But if I were to do it all over again Here's what I'd do.....