Apple sold more iPhone 18 Pros on launch day than any Pro model in history 15–28% higher than the iPhone 17 Pro. Day-one sales broke records in every major market. Over 10 million units shipped in the first weekend.
Most of those buyers unboxed the phone, transferred their data, took a photo of their dog, and went back to using it exactly the way they used their last iPhone texting, scrolling, and shooting on auto.
Because Apple packed a variable aperture camera that shoots like a DSLR, manual Pro Controls that replace a $2,000 camera body, and a photo verification system that proves your images haven't been faked then shipped the phone with every advanced setting turned off, the aperture resetting every time you close the app, and two critical bugs that freeze the screen and force-restart the device.
A mobile tech reviewer who tested the iPhone 18 Pro for 10 days alongside a Sony A7 IV said: "Apple shipped the most capable camera phone ever built then hid the manual controls behind a submenu, let a Face ID bug crash the phone every time authentication fails, and set the battery to charge to 100% by default when every engineer at Apple knows that destroys long-term battery health. This phone is a $1,199 professional tool shipping with amateur defaults."
Here are 11 iPhone 18 Pro features, fixes, and settings every owner needs to change 🧵