Every startup should have a daily markdown file called "what_the_market_is_telling_us.md"
It updates every morning from the places where customer truth already lives:
1. Stripe for who pays, upgrades, downgrades, and churns
2. PostHog for what people actually do in the product
3. Intercom or Plain for support tickets/complaints
4. Granola or Gmeet transcriptions for sales calls/ customer interviews
5. HubSpot or Salesforce for CRM notes/lost deal reasons
6. Linear, Jira, or GitHub Issues for bugs and feature requests etc
7. Ideabrowser MCP for outside market signal: startup ideas, trend reports, social/search demand, AI research reports, and builder prompts that show what people are starting to want before it shows up in your own customer data.
Basically, the file should notice what changed in the business this week and not just be this summary of here’s what happened (which I think a lot of people have their agents do).
Why this is valuable:
1. Maybe new buyers are using different words than they were a month ago.
2. Maybe trial users are getting stuck in the same place.
3. Maybe upgraded customers all touched one feature right before they paid.
4. Maybe churned customers keep mentioning setup confusion.
5. Maybe sales calls are suddenly losing to a competitor you used to beat.
6. Maybe support tickets are revealing a workflow your product accidentally became responsible for.
You get the point.
The fastest way to PMF is understanding customers better than anyone else, and the highest signal customer insight is usually a change in behavior.
So I’d have the agent update the file every morning with the pattern it found, the receipts behind it, and the product or GTM decision it might affect.
For example:
“3 customers who churned this week all mentioned setup confusion, and 2 of them never invited a teammate.
This looks more like an activation problem than a pricing problem, so I’d look at team invite and onboarding before building another analytics feature.”
A little helpful tip for all those out there looking to get more from their LLMs.