Sinatra is a fascinating paradox. After his vocal chords hemorrhaged in 1950, Sinatra the artist emerged and the paradox begins. Paradox because Sinatra’s voice was never the same–it has lost its beauty and sweetness; but, at the same time, he also became a much better singer.
The Frank Sinatra Show premiered on CBS 76 years ago today.
It was not a ratings success and arrived as Sinatra’s career was already sliding from the heights of the bobby-soxer years.
Bulova Watches sponsored it but pulled out after 13 weeks. Other sponsors came and went.
The competition didn’t help. In its first season, Sinatra was up against Sid Caesar’s Your Show of Shows on Saturday nights. CBS moved him to Tuesdays for the second season, where he faced Milton Berle’s Texaco Star Theater, then the No. 1 show on television.
Then came an unlikely competitor. Bishop Fulton Sheen’s Life Is Worth Living premiered on DuMont in 1952 and became a surprise hit, with Sheen standing in front of a blackboard and talking about faith and morality.
The publicity around Sinatra’s affair with Ava Gardner did not help.
The Frank Sinatra Show was canceled in 1952. That same year Columbia Records dropped him and his longtime agency let him go. He was 36.
This was the bottom. It was not the end.