The UK’s friendly, neighbourhood marketing body for commercial TV. Here to help advertisers get the best out of today’s TV, in all its forms and on every screen
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TV Masters returns!
It’s free.
It’s fully accredited.
It’s THE training course in TV advertising.
And it’s back for a new term.
Enrol here: tvmasters.thinkbox.tv
#TVMasters
ALT Grey background with slightly slanted lines in varying shades and ombres of grey. The TV Masters logo which is a three green lines, one small, medium and long. This is next to the text 'TV Masters from thinkbox'. Below this is more text in white saying 'FREE online training course in TV advertising'
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Our latest case study shows how @pandocruises partnered with @Channel4 to launch ‘Adventures on 4,’ a two-year sponsorship program that allowed them to navigate audience perceptions & firmly anchor themselves as the UK's leading holiday brand.
Learn more: bit.ly/3YGDSzV
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Hello. It’s Thinkbox speaking, & we’ve done a deep dive into the Telecoms category.
In this deck we have:
📞 Explored macro spend patterns
📞 Offered media planning insight
📞 Revealed which advertisers are boosting their TV share of voice
Download now: bit.ly/4cRPqnW
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Congratulations to Johannes Leonardo for winning the latest Thinkboxes with their emotive football TV advert for @adidasUK!
Runner-ups for this round include @BBHblacksheep in second place for @paddypower and @VCCP in third for Tango.
bit.ly/3y5N0mH
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T&Pm helps e45 shine a light on the lived experiences of trans people in this Thinkboxes shortlist.
This ad invites the viewer into the privacy of a group of trans people’s bathrooms showcasing the unique challenges placed upon skin from transitioning.
bit.ly/4f3eWIu
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Have you listened to the latest podcast by @The_IPA's Director of Effectiveness Laurence Green.
Listen to this exciting debut episode here: bit.ly/3SamWO0
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This ad from Tango, created by @VCCP, has danced its way into the Thinkboxes shortlisting.
Filled with hilarious subversions, this ad shows a stern warden becoming Tango’d, breaking into a dance number Chicago choreographers would be proud of.
bit.ly/4f3eWIu
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Danny Dyer reprises his role as the pub landlord with an east-end swagger for this TV ad from @BBHblacksheep for @paddypower, shortlisted for the latest Thinkboxes.
bit.ly/4f3eWIu
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.@NickManning64 is bringing people together from across the advertising industry to try & improve it and the work it produces.
Learn more about this important initiative ‘Advertising: Who Cares’ ahead of their gathering in September: bit.ly/4d4TTU1
ALT Orange background with 2d hand drawn skulls. The skeleton 'people' are standing next to each other sharing an orange and red jacket. The skeleton in the middle has it's hand around the other two on either side of it. They're all wearing a white top and blue jeans.
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This debut TV ad from Like Minded Individuals for
@BeavertownBeer features relatable stories from real people animated in a 2D hand-drawn Beavertown-style.
The stories are as vibrant as the anthropomorphic skeletons telling them in this Thinkboxes entry.
bit.ly/4f3eWIu
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This ad by Johannes Leonardo for @adidasUK kicked it out of the park with its powerful depiction of fan support ahead of the 2024 UEFA Euro Cup.
The film set to ‘Hey Jude’ captures the high stakes & emotions that fans invest in the game.
bit.ly/4f3eWIu
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That's a wrap! Congratulations to all the winners at this year's TV Planning Awards. You can find the full results here: bit.ly/4bIXh5L
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Taking their spot at the top of the podium as the winner of this year's TV Planning Awards Grand Prix is @the7stars for @PostcodeLottery!
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The 2024 Thinkbox 'TV Planning Agency of the Year' is awarded to the fantastically deserving @WavemakerUK - they're making waves in the industry, setting the channel for success!
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Congratulations to our 2024 Thinkbox 'Young TV Planner of the Year' - Sophie Gildert from @emc_uk
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For a truly inspiring idea, our specially created 'Best stand out idea' award goes to the team at @MGOMD for @ageuklondon, creating 'an uncomfortable reality' and setting the gold standard for compassion and creativity!
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Taking home the award for 'Best ongoing use of TV' is @emc_uk for @hillarysblinds, proving that when it comes to windowing opportunities, they're pulling down the shades on the competition!
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Crunching our highly commended award in 'Best ongoing use of TV' is @OMD_UK for @walkers_crisps - they've got the flavour and bite to keep viewers coming back for more!
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Proving that TV advertising works for every size and budget, @Yonder_Media for @AlzResearchUK are awarded the 'Best small budget use of TV'
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Picking up a highly commended award for 'Best small budget use of TV' is @Hearts_Science for Cialis Tablets!
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