“We value things more because we have them. … The idea is to trick your brain, putting it in the position where you don’t own the thing, where you don’t have the opportunity. You have to reflect on it fresh. You have to say, ‘Starting now, do I want this thing now? How hard would I go after this now if I didn’t own it, if I didn’t have it.’”
— Greg McKeown (
@GregoryMcKeown)
Listen to a special compilation episode on how to simplify your life, featuring advice and wisdom from Chip Conley, Greg McKeown, David Allen, Elizabeth Gilbert, and Oliver Burkeman:
tim.blog/2026/10/01/how-to-s…