Martin Hell spent a decade in the attention economy: music, festivals, media and creators. Then he pivoted to co-found MUUN, built around the quality and design of everything that surrounds sleep. Owning the hours from 9PM to 9AM. In this episode: his journey, Danish design and what running festivals taught him about business. Plus how his team uses AI to spend less time on admin and more with customers. A conversation about changing careers, building things people actually use, and why Martin thinks a future with more AI could also be a more human one. Out now.