The colors finally turned. Up here it doesn't happen quietly. One week the tree line is green, the next it's gold. It does the same thing to me every fall. I start looking at the season of the business too. Is everything where it should be. The months have a system for that. Each one gets a flavor to work on. One focus. I pick it by the biggest blocker. Whatever needs the most attention gets the month. August was marketing and distribution. September was product velocity. October is visuals and motion. New flavor, same build. The compounding runs either way. The flavor is where the extra push goes. And it's what forces a new direction. Day 247.