🎙️ The Tony DUrso Show | 50M+ Plays 🧭 Creator of Vision Map™ 📚 5× Bestselling Author Helping Entrepreneurs Make Their Vision Happen. 👉 TonyDurso.com

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Want to read people better? Stop trying to ask the perfect question. Brad Beeler says: create the right environment, earn the right answer, and let people tell you what's on their mind. tonydurso.com/brad-beeler
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Twenty-five years in the Secret Service, and the lesson isn’t “become better at interrogation.” It’s almost the opposite: create trust, stop forcing the conversation, and listen. People often reveal far more when they don’t feel like they’re being analyzed.
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Trust creates the foundation. Follow me. I share what I learn from extraordinary people. Terry Conway learned that trusted people + trusted products create the foundation for growth. Add collaboration, and innovation can become a competitive advantage. tonydurso.com/terry-conway
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There’s a great leadership lesson here. If people are afraid to speak openly, you may never hear the idea that could transform the business. Create trust, encourage collaboration, and suddenly innovation has somewhere to grow.That’s how culture can become competitive advantage.
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Eric Bailey (@Eric__Bailey) reminds us that preparation matters – especially when the pressure is on. The same is true in business. That's why I'm glad to have @Odoo as a sponsor. One connected platform. Less friction. More time to focus on what moves your business forward. Odoo.com/tonydurso
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Eric understands that confidence under pressure starts long before the pressure arrives. Preparation creates that confidence. Odoo applies a similar principle to business—connected apps, connected information, fewer surprises, and less friction when it’s time to execute.
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I thought setting goals was the key to success until CEO Eric Bailey told me: "A goal is just words on paper. A vision is connected to real feelings." Are your targets just numbers? Follow me. I share what I learn from extraordinary people. Play The Episode 👇 tonydurso.com/Eric-bailey
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This is why simply announcing a revenue target rarely changes behavior. People need to understand what achieving that number actually means—for the company, the customer, and themselves. Give the metric meaning and suddenly it becomes much more powerful.
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Don’t Just React. Read the situation. Trust your process. Know where you’re going. That’s the focus of Elite Entrepreneurs Issue #63. tonydurso.substack.com/p/don…
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The faster business moves, the more valuable this becomes. Anyone can react to pressure. Leadership is seeing beyond the pressure, understanding what’s actually happening, and choosing the response that moves you toward the bigger goal.
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Terry Conway built a cottage business into a global company by staying focused on what matters – better products, competitive advantage, and closing the deal. A big thank you to @Shopify for helping entrepreneurs build, grow, and keep moving forward. 👉 Start your free trial: shopify.com/tony
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Terry’s approach cuts through so much business noise: make the product better, create an advantage customers can recognize, and get the deal done. Pair that mindset with Shopify’s tools for storefronts, payments, marketing, and selling across channels, and you have a powerful foundation for growth.
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What if the success you’re chasing can’t fix what’s happening inside? “The Work of Life is Inside: The Joy of Life is Outside” explores why doing the inner work can help you lead, connect & live more fully. It's worth listening to. podcasts.apple.com/us/podcas… Please follow 🙏 @glgrombacher
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This is a powerful question for anyone driven to succeed. What happens when you finally reach the goal and discover the achievement didn’t give you what you thought it would? Success on the outside and fulfillment on the inside are two very different things.
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“Sometimes, the best perspective comes from stepping away from it all.”
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I’ve found that some of the clearest thinking happens when you’re not trying so hard to think. Step away from the screens, the meetings, and the constant decisions. Give your mind room to breathe.
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What happens when everything you’ve built is suddenly on the line? “Charlie Kim & Meghan Messenger: The Co-CEOs the DOJ Couldn't Break” is a gripping conversation about leadership, resilience, and playing to win—not playing not to lose. podcasts.apple.com/us/podcas… Please follow 🙏 @thedovbaron
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You learn a lot about leadership when the plan is working. You learn infinitely more when the ground suddenly disappears beneath you. Charlie and Meghan’s experience is an extraordinary example of resilience under pressure—and refusing to surrender the future to fear. 💪
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What can 25 years in the Secret Service teach you about reading people? Brad Beeler shares what he learned on The Tony DUrso Show. Glad to have @Odoo supporting conversations like this. Odoo.com/tonydurso One connected platform. Less friction. More focus.
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Brad spent a career learning how to cut through noise and get to what really matters. That’s exactly what business owners need from their technology. Odoo connects sales, CRM, accounting, inventory, projects, and more—less jumping between systems, more focus on the business.
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What will AI never replace? Follow me. I share what I learn from extraordinary people. Sir Richard Harpin points to the skilled trades: plumbers, construction workers, repair professionals. AI may change the workforce. It can’t physically fix your house. ▶️ tonydurso.com/richard-harpin
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This is one of the most interesting contradictions of the AI revolution. The more sophisticated technology becomes, the more valuable some very human skills may become. You can automate a call—but you still need someone who can walk into your home and fix the problem. 🏠
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What if you're not nearly as good at reading people as you think? Follow me. I share what I learn from extraordinary people. Former Secret Service Special Agent Brad Beeler shares what 25 years of experience taught him about deception, trust, and human behavior. Listen: tonydurso.com/brad-beeler
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Twenty-five years with the Secret Service gives Brad a perspective few people have. His lesson is surprisingly human: people tell you more when they feel comfortable enough to talk. That applies to leadership, sales, negotiation—and life. Truly insightful conversation.
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Focused on the pit bull. Attacked by the Chihuahua. 😂 Brad Beeler’s story is a reminder: don’t assume you know where the threat is coming from. Follow me for more insights. tonydurso.com/brad-beeler
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This is such a powerful reminder from Brad. We’re wired to size up a situation quickly—but that first impression can become a blind spot. The person, problem, or opportunity we dismiss may be the one deserving our attention most.
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Replying to @Eric__Bailey @Odoo
Eric’s strength is turning preparation into performance. Odoo helps businesses do the same by turning scattered processes into one connected system for customers, sales, accounting, inventory and operations. When the pressure rises, clarity becomes an advantage.
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“You have to earn the right answer.” That’s powerful. After 25 years interviewing people in incredibly high-stakes situations, Brad learned something every leader can use: trust opens doors that clever questions never will. This is one story you don’t want to miss.
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Richard makes a point every entrepreneur should be thinking about: AI won’t affect every job equally. As routine knowledge work becomes easier to automate, people who can physically diagnose, build, repair, and solve problems may command an entirely new premium. Don’t miss this conversation.
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Replying to @Shopify
Terry built his advantage through better products, smarter distribution, and relentless execution. Shopify gives today’s entrepreneurs many of those same building blocks—commerce, payments, inventory, customer insights, and multiple sales channels connected in one platform.
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What are you building today that you still want to matter tomorrow? Follow me. I share what I learn from extraordinary people. Terry Conway built a global business from a tiny, one-phone-line seafood company. His philosophy: “We lose our trust, we lose our brand.” Read the article: tonydurso.com/people/the-ind… Play the episode: tonydurso.com/terry-conway
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There’s a powerful leadership lesson here: humility isn’t weakness—it can be a competitive advantage. Listen to your people. Test what you think you know. Stay close to the customer. Then have the courage to act. You’ll want to hear this one.
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There’s a point where another accomplishment, another goal, or another number on the scoreboard simply isn’t enough. Success needs meaning behind it. Doing the inner work may be what finally allows us to experience the life we’ve been so busy building.
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