New DSL all time high.

Officially a married man and I couldn’t have asked for a more perfect wedding, surrounded by the people we love, and the most beautiful bride.

Anyone ever hit 7M in daily spend?

There are indeed different levels to this game.

May be the highest DSL I have ever seen

@ToriiRowe’s method to testing and validating while scaling…. foxwelldigital.com/blog/the-…

I got asked this 3 times this week. "Why are you so expensive?" Yes, our minimum retainer is $25,000 a month. Here are a few reasons.

Our team was able to create an ai bot which watches all videos when we upload to frame to catch any spelling mistakes, transition errors, or any other feedback before going to the client to cut down on revisions and speed up creative production. As soon we upload the bot runs. Pings the creative strategist – they review all notes – clears any feedback – sends to clients for review.

Hiring another killer media buyer. Must be USA based and have managed 100k a day in ad spend. Ready to go hands on keys and not need 60 days of training. Working with some of the biggest companies in the DTC space. Some monster names and accounts you will get to manage. If you want to learn, grow, and be compensated well HMU.

LFG!

How I feel re-watching the session w/ @ToriiRowe scaling ABO in the @andrewfoxwell Founders community 🦊

10 minutes of voice rambling > any prompt template. Watch why 👇 ai-dtc-wtf.com/podcast/how-t…

TheLab is officially live externally. We use this for all internal reporting, ai insights, profit tracker, and currently working on an MTA which will be rolled out at the same price of $99 a month. We will continue to build tools into the platform and as we build them for our internal team we will test and roll out externally, with the mission to never raise the price. Our goal is to not use this as a revenue driver but to provide the ability for smaller D2C stores to have access to some of the same tools which bigger companies use and drive growth. Available in the Shopify App Store TheLab by DREAMLABS

What does it look like working with DREAMLABS....

Crazy Meta Strategy – Use A/B tests and extremely high budgets to prevent audience overlap and make sure you are reaching a new audience.

One of the biggest things I would say people struggle with coming to us is you are almost completely removed off of the account and step out of the marketing position as a whole. Why...? What we have seen over the years is the more control a founder or brand tries to hang onto the worse performance usually is. When you hinder us moving with speed or us having to answer 500 questions a week or explain every move to you this just takes time away from us being in the data or in the creative making decisions on our next moves. Some brands really struggle with this but this is why a lot of the bigger accounts come to us. For example... Pepsi Co.'s team does not want to be involved in every decision. They care about one thing and one thing only. GROWTH. That is what we do. We grow companies, FAST. If you can not get hands off keys, can not let us operate because you want to be involved in every decision success is usually slowed drastically. What you have been doing previously is not working which is why you came to us in the first place. Trust the process, let us work, and let us find you the results. We have scaled 4 companies this year who have all been flat the last 2 years and already beaten last years numbers by July. You have to go hands off and you have to let the team dive in.

I have decided I am running for local office. Everyone knows me in a few ways and a few cities and so as much as I want to hang there I can not spend the whole month in the city I most likely already win. Probably takes me less to win these people over. Everyone does this. Find the city that loves you, camp there, ride it out. Feels safe. Feels efficient. Never win by a landslide this way. Election is 4 weeks away. The move is: spend the first 3 weeks in cities i haven’t been to to speak. Different demo, different message, different objections. I will look worse than my home turf. That’s not failure. Nobody converts on week 1 with an untuned pitch. But hopefully I can dial it in and start to win some people over and next time around it’s even easier for me to win more people on a bigger election stage. Now- Week 4 is different. Now you know which new cities actually have upside. You go back to your proven cities AND the new ones that earned it, and you hammer all of it with the sharpest message you’ve built. That’s how you win by a landslide and start to slowly grow into new cities without losing your home turf. The founders who lose are the ones who never left their home city. They win bigger every cycle in a shrinking map, because they stopped finding new ground before the old ground dried up. Translate this to your ad account. Home city = your one proven creative angle. New cities = new hooks, new angles, new avatars you haven’t tested yet. This is the entire case for testing creatives in ABO before you ever let CBO touch them. Manual budget forces every new angle to get its 3 weeks, even when day 1 numbers look bad. CBO kills them on day 2 because the algorithm only trusts what’s already converting. Test in ABO. Scale the winners in CBO. That’s the cycle. Yes there is a right answer to the question and this is it.

Usually takes us about 60 to 90 days to unlock full growth where we can continue to push without stopping. Everyone comes in and wants results in 30 days but honestly we usually do worse or slightly up due to the sheer volume of testing that goes into the account immediately. Founders need to understand that in order to grow this requires testing and if you want to grow fast this means testing fast. Fast testing equals a lot of budget into testing which usually creates volatility. Once you find the winning structure and winning creatives it stabilizes and it is up and to the right from there until your next plateau where the same thing happens. The journey to the top is not an escalator, it more looks like a stair case. The instinct when things go wrong is to pull budget, where what you should be doing is reallocating that budget into heavier testing to find winners faster and get out of the plateau.

Working on creative taxonomy at scale to store into the Snowflake database and attach purchase events to the creative concepts, angles, and personas whom are being targeted. Eventually drawing an MTA through this not by which channel is the touch point but which type of creative is touch point one, all the way to the touch point on which gets a user to convert.