Unpack@UnpackSo

The internet's best design case studies, collected. One new one daily.

 Worldwide
unpack.so/
Joined August 2026
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TUI Brand Identity & Design System by Further Evolving the TUI brand for modern leisure travel. Unpack how Further helped TUI build a unified design system to connect with travelers across touchpoints. unpack.so/case-study/tui-bra… #TUI #design
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Nike Digital Design System by Instrument Scaling digital product design across Nike. Unpack how Instrument helped Nike create a unified component library that powers global e-commerce and mobile apps. unpack.so/case-study/nike-di… #Nike #design
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Granola Rebrand & Campaign by Ragged Edge Humanizing artificial intelligence with Granola. Unpack how Ragged Edge helped Granola stand out from sterile tech tropes with a warm, human-first identity. unpack.so/case-study/granola… #Granola #design
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St Paul's Cathedral Visual Identity by Pentagram Rebranding St Paul's Cathedral for the modern era. Unpack how Pentagram helped St Paul's Cathedral connect with visitors across physical and digital spaces. unpack.so/case-study/st-paul… #StPaulsCathedral #design
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Going Brand Identity by Further Renaming and rebranding Scott's Cheap Flights as Going. Unpack how Further helped Going evolve into a travel brand that inspires spontaneous exploration. unpack.so/case-study/going-b… #Going #design
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Deliveroo Brand Identity by Further Rebranding Deliveroo for global streets and screens. Unpack how Further helped Deliveroo stand out on the road and scale its identity worldwide. unpack.so/case-study/deliver… #Deliveroo #design
Twitch Brand Evolution by Portorocha Evolving Twitch across product, brand, and events. Unpack how Portorocha helped Twitch scale its design system across digital products and live experiences. unpack.so/case-study/twitch-… #Twitch #design
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Legora Marketing Site by Most Studios Repositioning Legora as an enterprise legal platform. Unpack how Moststudios helped Legora build a design system and authoritative web presence to scale. unpack.so/case-study/legora-… #Legora #design
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Careem Brand Identity by Further Evolving Careem into an everyday super-app. Unpack how Further helped Careem transition beyond ride-hailing into a versatile multi-service platform. unpack.so/case-study/careem-… #Careem #design
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Google TV Product Experience by Instrument Designing a unified entertainment OS for Google TV. Unpack how Instrument helped Google TV deliver a content-first system for family entertainment. unpack.so/case-study/google-… #GoogleTV #design
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Tandem Health Brand & Digital Presence by Most Studios Designing an AI health platform for Tandem Health. Unpack how Moststudios helped Tandem Health translate complex clinical AI into intuitive digital care. unpack.so/case-study/tandem-… #TandemHealth #design
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Airbnb Brand Identity by Further Rebranding Airbnb for a global community. Unpack how Further helped Airbnb create a human-centric identity system to represent hospitality worldwide. unpack.so/case-study/airbnb-… #Airbnb #design
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Wise Brand Identity by Ragged Edge Rebranding Wise to power global money for everyone. Unpack how Ragged Edge helped Wise create a unified identity built to scale across global markets. unpack.so/case-study/wise-br… #Wise #design
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Lovable Brand Identity by Primary Rethinking AI software development with Lovable. Unpack how Primary helped Lovable establish a cohesive brand identity that brings AI tools to life. unpack.so/case-study/lovable… #Lovable #design
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Sana Labs Marketing Site by EW Studio Shaping a new brand identity for Sana Labs. Unpack how EW Studio helped Sana Labs establish an enterprise AI identity that scales across products. unpack.so/case-study/sana-la… #SanaLabs #design
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Legora Brand Identity by EW Studio Reimagining modern legal tech with Legora. Unpack how EW Studio helped Legora build a trusted brand identity that brings clarity to legal services. unpack.so/case-study/legora-… #Legora #design
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Fresha Brand Identity by Further Rebranding Fresha as a global wellness booking platform. Unpack how Further helped Fresha unify its SaaS product and marketing across global markets. unpack.so/case-study/fresha-… #Fresha #design
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Anthropic Brand Identity by Geist Humanizing artificial intelligence for Anthropic. Unpack how Geist helped Anthropic create a warm, humanist identity that sets a new tone for AI. unpack.so/case-study/anthrop… #Anthropic #design
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ElevenLabs Brand Identity by Area 17 Shaping the visual world of AI audio for ElevenLabs. Unpack how Area 17 helped ElevenLabs build a distinct brand identity for generative sound. unpack.so/case-study/elevenl… #ElevenLabs #design
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Midjourney Product Design by Metalab Designing collaborative AI generation for Midjourney. Unpack how Metalab helped Midjourney build a web and mobile platform for multiplayer image creation. unpack.so/case-study/midjour… #Midjourney #design
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