$APP down ~3% after Edgewater warned that AppLovin’s market-share growth may be stalling.
The bear case:
• MAX could be approaching saturation
• Unity is increasing competitive pressure
• Net revenue spreads could compress
Fair concerns but I’m still bullish on the bigger picture.
APP doesn’t need to keep taking huge market share if the performance advertising market keeps growing.
With 40%+ revenue growth, improving AI models, strong advertiser ROI, and opportunities beyond gaming, the story is far from over.
The next earnings report will be important. This is a risk to monitor, not a thesis breaker. 👀📈