Movie theaters across North America are investing $2.7 billion in major upgrades and innovations, including more heated reclining seats, expanded food and beverage services, and premium large formats.
“From the world’s largest circuits to independent theaters on Main Streets across this great nation, theater owners have shown how much they believe in the future of the big screen, and 2026’s strong box office proves that commitment is paying off,” said president and CEO of Cinema United. “When a theater reinvests in itself, everyone wins — moviegoers get a better experience, studios get a stronger platform, local businesses benefit, and contractors get the work that comes with it. Cinema United members are reaffirming that there is nothing like seeing a movie on a big screen. Every investment in a movie theater is an investment in the community it serves, which is why moviegoing will remain essential for generations to come.”
variety.com/2026/film/news/t…