You check how many you sold last pre-sale, add more for release day, add a few more for the gigs you've got lined up, add a few more for optimism, aaaaand then sell everything 2 weeks before the album's due out. Unbelievable 🤯
A very busy day at HQ signing all the album pre-orders. If you bought one, then it's on its way to you this week. If you didn't, then you're gonna have to wait a few more weeks to hear it. We completely sold out of albums and need to get some more printed! This will....