Our Anthropic bill is about to jump from $400K → $1.4M/yr. Not because usage exploded, but because we're about to cross 150 seats. Past 150 seats you're forced into Enterprise tier. Seats stop including any usage, every token bills at standard API rates. At our current run rate that's 3.5x overnight. Unfiltered thoughts on AI spend: 1. We should spend tokens to grow as aggressively as possible. But most people (me included) aren't conscious of what they're spending. 2. Visibility comes first. People see their personal number and they're shocked. I accidentally spent $4,000 in 3 days in Claude Code. 3. For engineering the spend is clearly worth it. Pay for the best model, it saves more than it costs. 4. For a lot of other roles it's questionable. Apps nobody uses, skills someone already built. No ROI. 5. Spend limits are coming. We already require approval for more tokens on our support team. The era of token-maxxing is coming to an end.