ALT Three people stand at the Woo booth at eCommerce Expo 2026.

ALT WooCommerce CMO Tamara Niesen speaks at a podium at eCommerce Expo.

ALT A table displays fragrance rollerballs and a box of fragrances by grüum labelled "Wonder at Winter" with a sticker that says, "Woo merchant."

ALT A sign hanging at eCommerce Expo 2026 says: "Woo: Commerce for what's next."

ALT The exterior of Sunborn Yacht Hotel.

ALT A crowd gathers at Woo's Happy Hour in London.

ALT A crowd gathers at the Woo Happy Hour beneath a Woo-branded purple flag.

ALT A pick-and-mix candy station beneath the Woo logo.

ALT A display table at the Woo booth at eCommerce Expo features boxes of scents by grüum for each of the four seasons.

ALT Fragrances by grüum are displayed at the Woo booth.

ALT A crowd gathers at the Woo booth at eCommerce Expo 2026.

ALT A display table at the Woo booth at eCommerce Expo features boxes of scents by grüum for each of the four seasons.

ALT People stand at the Woo booth at eCommerce Expo 2026 in front of a sign that reads, "Woo: Commerce for what's next."

ALT A crowd gathers at the Woo booth at eCommerce Expo 2026.

ALT A mirror with text that reads, "Looking shipshape" above the Woo logo.

ALT The entrance to Sunborn Yacht Hotel in London.

ALT A life preserver ring that says, "Sunborn London."

ALT A Woo-branded gift bag with swag sits on a table.

ALT A person stands at a podium, in front of a screen that reads, "Commerce is being rewritten."

ALT A person stands at a podium, in front of a screen that reads, "The safest platform for the next decade isn't the one that's easiest to start on. It's the one that's most open."

ALT Woo: RSVP to our Happy Hour at eCommerce Expo. Sunborn London; Sept. 23 from 5:30-7:30 pm. PayPal, Avalara, Klaviyo, Square.