We help e-commerce brands measure and optimize for incremental impact.
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๐ข Just wrapped the first 2 sessions of the WorkMagic Omnichannel Growth Summit, and weโre still LIVE!
Already some great conversations on DTC-to-omnichannel growth, incrementality testing, what worked, what didnโt, and how those learnings changed the next decision.
Coming up: TikTok, Pinterest, Snap, CTV, measurement, and the finance perspective on marketing performance.
Still time to drop in live ๐
Register here to get your access link: bit.ly/4cXC77p
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โฐ Tomorrow: The WorkMagic Omnichannel Growth Virtual Summit.
Hear from leaders across Graza, Arrae, Quad Lock, AS Beauty, Mars, TikTok, Pinterest, Snap, Universal Ads, AdQuadrant, UpCounting, and media consumer psychologists on:
โ How theyโre approaching retail, marketplace, and social commerce
โ What theyโve learned from real experiments
โ The frameworks they use to decide where to invest and scale
Register to get your access link and the recordings afterward.
Sign up now โ bit.ly/4cXC77p
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The speaker lineup for our upcoming Omnichannel Growth Summit ๐
๐๏ธ ๐๐ฅ๐๐ก๐๐ฆ
Alex Edelstein, VP of Marketing, Graza
Morgan Hubers, Head of Growth, Arrae
Adrian Rafter, Director of Performance Marketing, QuadLock
Will Frank, Sr Director of Growth, AS Beauty
Ashwini R., Senior Manager, Media and Content Analytics, Mars
Ipsitaa Panigrahi, Global Marketing Effectiveness Lead, Mars
๐ ๐ ๐๐๐๐
Harshit Saxena, Measurement Lead, TikTok
PJ Anderson, Managing Director of DTC Commerce, Pinterest
Rick Lucas, Head of Performance Marketing GTM, Snapchat
Gaby Romness, Product Marketing Manager, Universal Ads
๐ ๐ ๐๐๐ฆ๐จ๐ฅ๐๐ ๐๐ก๐ง ๐๐ก๐ ๐๐๐ก๐๐ก๐๐
Abir Syed, Co-Founder, UpCounting
Cooper Davis, Senior Digital Marketing Strategist, adQuadrant
Sofie Sue Rutgeerts, Media Consumer Psychologist
See the full agenda + Register: bit.ly/4cXC77p
It runs 11:45 AM to 4:30 PM ET, but you don't need the whole day. Drop in for the sessions that matter to you, or register and we'll send you the recordings.
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Where does Snap actually fit in the media mix? Where can Snap create incremental demand? And how to decide whether to scale?
Thatโs the conversation weโll have with:
Rick Lucas, Head of Performance Marketing GTM at Snapchat for Business, works with brands to move beyond last-click attribution to better understand the role of discovery, cross-channel impact, and net-new customer acquisition.
Taylor Rock , Sr Director of Strategy at WorkMagic helps brands build testing roadmaps and forecast how media performance changes as they scale. He also brings firsthand brand-side experience from Clorox and Burtโs Bees.
Join live or watch later with your personal access: bit.ly/4cXC77p
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When should a brand start testing CTV?
How should you think about audience, positioning, and creative?
What should you measure?
And when do you know itโs working well enough to scale?
Gaby Romness, Sofie Sue Rutgeerts and Mike Chu will unpack the practical side of launching and scaling CTV campaigns!
Looking forward to getting beyond the โwhy CTVโ conversation and into how brands actually approach it. :)
Join live or watch later with your personal access: bit.ly/4cXC77p
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Pinterest Ads often influences a purchase well before the customer is ready to buy.
On September 9, PJ Andersen and Will Frank will join us to discuss how brands can better understand Pinterestโs role across the customer journey.
PJ Andersen and his team at Pinterest work closely with online-first brands on both sides of the equation: creating demand and proving its incremental impact.
Will Frank brings the operator perspective from AS Beauty, the group behind Laura Geller, Cover FX, Bliss, Julep Beauty, Cover FX and Mally Beauty
Join live or watch later with your personal access: bit.ly/4cXC77p
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Across 200+ tests, we measured a 35.6% omnichannel halo effect.
Meaning: more than a third of the impact landed somewhere the platform's reporting could not see. Retail. Marketplaces. Other channels entirely.
For TikTok for Business's TikTok Ads, the effect is even more pronounced:
โ ๐ช๐ฒ๐ฏ ๐๐ฑ๐: 83.5% of incremental orders occurred outside DTC
โ ๐๐ ๐ฉ ๐ ๐ฎ๐
: 48.1% of incremental impact occurred outside TikTok Shop
Join Harshit Saxena, Measurement Lead at TikTok, and Lauren Lauth, VP of Measurement at WorkMagic, as they discuss how brands are measuring the broader halo effect and what theyโre learning from the results.
Registration: bit.ly/4cXC77p
#TikTok #GMVMAX #Incrementality #Ecommerce
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What CEOs, CFOs, and Boards Actually Want Marketing to Measure?
You'll get the assumptions, discussions, and answers from different perspectives:
Ipsitaa Panigrahi, MBA
The Global Marketing Effectiveness Lead at Mars. Her work spans across marketing mix modeling, creative effectiveness measurement, retail media analytics, and AI-powered insights tools.
Abir Syed, CPA
The Co-Founder of UpCounting and an ecommerce CFO for 7 and 8 figure brands. He has raised over $60M as a finance executive, works as a fractional CFO for high-growth brands, and ran an ecommerce brand himself, so he has actually bought media.
Lauren Lauth
The VP of Measurement at WorkMagic. She has spent years partnering with the worldโs largest enterprise brands and their agencies, building custom testing roadmaps and helping companies figure out not just what the data says.
โฐ 1:10 PM ET / 10:10 AM PT, September 9. Registration in the comments.
#MarketingMeasurement #Ecommerce #CFO
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Brands with meaningful revenue outside .com need incrementality tests.
But the hard part starts when the result contradicts what your team has believed for two years.
What did the test change? The budget, strategy, agency relationship, how the team defines success, or nothing at all?
#Incrementality #PerformanceMarketing #Ecommerce
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At The Omnichannel Growth Summit on September 9, hear from growth leaders and measurement experts from Mars, QuadLock, Adquadrant, and WorkMagic!
๐ September 9
โฐ 12:35 PM ET / 9:35 AM PT
๐ bit.ly/4cXC77p
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Speakers who's gonna share their POV:
Adrian Rafter @ Quad Lock
Digital commerce and performance marketing leader with 8+ years at Quad Lock, helping scale the business globally across Meta, Google, YouTube, TikTok, and emerging channels.
Ashwini Raibagi @ Mars
CPG marketing measurement and analytics leader with 15+ years of experience across media, brand, shopper, and commercial analytics. Currently leads measurement strategy supporting $250M+ in annual marketing investments.
Cooper Davis @ Adquadrant
Senior Paid Media Strategist at Adquadrant with 10+ years of agency experience, building full-funnel, automation-first programs for ecommerce and DTC brands. He also runs the paid GTM strategy behind the agency's own new business.
Taylor Rock @ WorkMagic
Senior Director of Strategy at WorkMagic, who previously led DTC growth and product at Clorox and acquisition at Burtโs Bees, and has spent his career across media planning, growth, measurement, and omnichannel strategy.
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Going omnichannel sounds simple until you actually have to plan for it.
That is the conversation we're planning in the first session of The Omnichannel Growth Summit.
Hear from Alex Edelstein, VP of Marketing at Graza, and Morgan Hubers, Head of Growth at Arrae, who have both helped DTC brands expand into retail, wholesale, and marketplaces. Moderated by Elaine Wei, VP of Marketing at WorkMagic.
๐ September 9
โฐ 12:00 PM ET / 9 AM PT
๐ Register: bit.ly/4cXC77p
#Omnichannel #DTC #RetailMedia #Marketplace #Target #Wholefoods
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The speaker lineup for our upcoming Omnichannel Growth Summit ๐
๐๏ธ ๐๐ฅ๐๐ก๐๐ฆ
Alex Edelstein, VP of Marketing, Graza
Morgan Hubers, Head of Growth, Arrae
Adrian Rafter, Director of Performance Marketing, QuadLock
Will Frank, Sr Director of Growth, AS Beauty
Ashwini R., Senior Manager, Media and Content Analytics, Mars
Ipsitaa Panigrahi, Global Marketing Effectiveness Lead, Mars
๐ ๐ ๐๐๐๐
Harshit Saxena, Measurement Lead, TikTok
PJ Anderson, Managing Director of DTC Commerce, Pinterest
Rick Lucas, Head of Performance Marketing GTM, Snapchat
Gaby Romness, Product Marketing Manager, Universal Ads
๐ ๐ ๐๐๐ฆ๐จ๐ฅ๐๐ ๐๐ก๐ง ๐๐ก๐ ๐๐๐ก๐๐ก๐๐
Abir Syed, Co-Founder, UpCounting
Cooper Davis, Senior Digital Marketing Strategist, adQuadrant
Sofie Sue Rutgeerts, Senior Manager of Industry Insights, egta
๐ฅ Full agenda + registration in the comments! See you there!
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๐ See the full agenda + Register: bit.ly/4cXC77p
๐
Live streaming: September 9, 11:45 AM ET / 8:45 AM PT
Recordings will be sent to all registrants after the live event.
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Q4 planning is in full swing. Budgets, channel mix, testing priorities, inventory, growth targets.
On September 9, The Omnichannel Growth Summit brings together operators and measurement leaders from DTC/omnichannel brands, media partners, and agencies to discuss how theyโre approaching these decisions.
Virtual, 11:45 AM ET / 8:45 AM PT
bit.ly/4cXC77p
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Great to see WorkMagic featured in the latest Adweek article from TikTok for Business on the launch of TikTok Agentic Hub.
We're excited to contribute with our free TikTok Halo Estimator Skill, giving advertisers a quick estimate of the omnichannel impact of their TikTok campaigns across DTC, TikTok Shop, and Amazon.
If you're not yet measuring how TikTok drives sales beyond a single channel, it's a great place to start.
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Adweek article: adweek.com/sponsored/how-tikโฆ
TikTok Agentic Hub: ads.tiktok.com/apps_and_agenโฆ
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We're excited to be a launch partner for tvScientific by Pinterest's new Certified Measurement Partner Program.
Together we're helping advertisers move beyond traditional attribution to understand the true business impact of Performance TV through incrementality measurement and omnichannel attribution.
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Your TikTok spend is driving revenue your attribution can't see.
WorkMagic is one of the first AI Skills live in the TikTok for Business Agentic Hub, and you can now use it to find your omnichannel revenue estimate in 5 min for free.
TikTok for Business Agentic Hub: ordnl.link/oL19XQR
Halo Estimator Skill: ordnl.link/2jLYM7k
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