YouGov gathers real opinions and behaviours from worldwide panel members to power insights into what the world thinks. Join now: account.yougov.com/

Earth
75% of Britons say they have little to no confidence in the ability of AI companies to control their models and prevent them from being used to hack confidential data Great deal: 2% Fair amount: 12% Not very much: 37% None at all: 38%
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4
26
6,526
Belief Labour are the party doing the most to set the political agenda has fallen back since July Labour: 26% (-7 from 31 July) Reform UK: 21% (+5) Conservatives: 8% (+1) Greens: 3% (-1) Lib Dems: 2% (+1)
3
5
37
8,468
76% of Britons believe that licences should be required to own at least some breeds of dogs, amid the government ruling out a licensing scheme from possible new rules for owners Should be required for any breed: 47% Should be required for some breeds: 29% Should not be required for any breed: 14%
8
2
21
7,641
Ahead of the Labour conference, we asked Britons to describe Andy Burnham in three words 43% used at least one positive term, with "down to Earth" and "likeable" among the most common 42% used at least one negative term, with "useless" and "out of his depth" among the most common 23% included neutral terms, like "northern"
10
8
88
20,290
While opinion towards Labour still tends to be negative, it has become less negative since Burnham became leader Change since May Weak: -25 Unclear what they stand for: -19 Out of touch: -16 Incompetent: -16 Untrustworthy: -13 Serving own interests: -9 Care only for few: -7 Prejudiced: -6 Extreme: -1 yougov.com/en-gb/articles/55…
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1
4
2,268
Read our full pre-conference briefing on attitudes to Labour and Andy Burnham here: yougov.com/en-gb/articles/55…
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1
2,021
What one news story did Britons say they heard the most about last week (fieldwork 20-21 Sep 2026) Earl Spencer book claims: 20% Ed Sheeran / Macklemore Palestine row: 10% Disappearance and death of Noah Wood: 9% Ukraine War: 5% Cost of living: 4% Reform funding controversy: 3% US-Iran War: 3%
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1
14
8,320
Full results for our 20-21 September 2026 news tracker available here: yougov.com/en-gb/articles/55…
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2,461
Most football matchgoers believe the ban on drinking in football stadiums should remain in place, as Andy Burnham suggests a change in the law could be trialled All who've attended a game Ban should remain: 64% Ban should be abolished: 26%
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27
103
56,904
Football fans tend to believe that lifting the ban on drinking in football stadiums will worsen the matchday experience, though regular matchgoers are less negative All who've attended a game Improve: 20% No difference: 17% Worsen: 53% Just those who attend games regularly Improve: 33% No difference: 21% Worsen: 41%
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4
10
3,752
YouGov's September 2026 MRP projects that Labour would be the largest party in a hung parliament, were an election held tomorrow Labour: 241 (-170 from 2024) Conservatives: 130 (+9) Reform UK: 123 (+118) Lib Dems: 71 (-1) SNP: 40 (+31) Plaid Cymru: 15 (+11) Greens: 9 (+5) Others: 3 (-3)
72
80
366
212,582
37% of constituencies are decided by margins of five points or less in our new MRP's central estimates, with this rising to 67% of seats projected to be won by Reform UK, leaving the party particularly vulnerable to tactical voting in a future election campaign yougov.com/en-gb/articles/55…
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11
34
16,338
Read the full results and analysis of our September 2026 Westminster MRP here: yougov.com/en-gb/articles/55…
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14
4,868