No competition, running my own race. Ex-Sandwich expert. Rap Enthusiast. Helping companies reach Spanish speakers in the US & LATAM, through digital marketing.

Mexico, Mostly
The correct answer to almost every question regarding SEO is "it depends". Most of the time, it's not because we are hedging, but more so that there is no absolute correct answer for all scenarios.
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"Stop saying it depends" - @ruthburr #brightonseo
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"If you are correct, but annoying, you won't win." - @ruthburr Build your internal relationships so you can call in favors. #brightonseo
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Watching @ruthburr explain corporate communication, and connecting concepts to the actual bottom line is "chef's kiss" #seobrighton
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One of the best things about running a boutique agency was the flexibility it afforded me to spend actual time with my son. Yes, I travelled. But when I was home we had breakfast, lunch and dinner at the same table. Priceless.
I love my work and I will always love working. But in the past year, I fell into the trap of trying to outsource too much of my parenting responsibilities to external childcare. My excuse was that night time and weekend babysitters would free up time for me to work more and provide a better life for my family. But now I’m realizing how important it is to just sit in the process of the mundane, even if it feels unproductive. To ask my 2.5 year old son to help me put away the dishes even when he drops half of them and it takes 3x as long. To sit for 2 hours on a Sunday watching my infant try to eat the pages of his board book. If you have young children at home, just remember this: all they care about is spending time with you. It doesn’t matter if they can build a Magna tile block tower themselves. Having you sit there and watch them, even if you’re not physically contributing, makes them feel loved and comforted. Anything else you tell yourself is just an excuse. And that’s okay. We’re all human beings who have our own needs. But don’t fall into the same trap I did. Delayed gratification was a mindset that got me to where I am. But now it’s something I have to unlearn to soak in the present while my kids are still young and want to spend time with me.
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I keep seeing people say that the Algo changed and now they see more of their friends content. Let's test it. Hit me with a random pic in the replies. Here is mine: The most patriotic pet
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Zeph Snapp retweeted
2026 is going to be my biggest year yet. I’ve got so many thinks on the stove right now that have just been simmering, getting seasoned and ready.. other burners are starting to boil. It’s all coming together, and it’s going to be big
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this world is so unserious lmao 🤣🤣
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For me, hats are an ephemeral thing. I choose them on a whim, a sense of nostalgia, a fit. Sometim s people comment on them with a sense of affiliation or nostalgia, and I smile and nod. They spend a few days/weeks/months/years in my life and then are lost, discarded or gifted.
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Zeph Snapp retweeted
ah it's a bright'on out here innit
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Zeph Snapp retweeted
Did @ahrefs remove the view where you could get a list of every broken link line by line in Site Auditor? Am I hallucinating? Please don't get rid of the most useful export for cleaning up broken links. Only having an option for multiple URLs in a single cell is not ideal.
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Zeph Snapp retweeted
Reliable way to figure out what you're uniquely gifted at: What's easy for you So easy you almost dismiss it That seems hard for everyone else?
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Zeph Snapp retweeted
The one thing I keep harping on in interviews that weeds out bad fits quickly: Growth comes from grinding. It doesn't get created in meetings, and it doesn't materialize from decks. It comes from sitting at your desk, putting your hands on your keyboard, getting into flow, and pumping out *real* work. If you do not grind, you will not succeed here. (I can usually tell from their reaction if the interview should continue or not.)
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(Peaks head out of bomb shelter) Is the apocalypse over? How many of my friends are still here? Hit me with a like if you see this in your timeline... I need to see whose alerts I need to turn on.
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Zeph Snapp retweeted
I been waking up with this new love for life everyday. Yesterday don’t even be mattering
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Zeph Snapp retweeted
Don't get me wrong, I'm just as excited about AI in marketing as the next technical marketer, but I'm hearing more than a couple stories about large companies dumping their entire SEO and Content teams to replace them with a bunch of AI workflows and Jr folks. This is *wildly* shortsighted, here's why:
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Zeph Snapp retweeted
The simplest way to give back: Be generous with your earned knowledge. The best advice comes from lived experience, not theory. Share what cost you time, money, or pride to learn. A few words from the right person at the right time can shift someone’s entire life. Be that person.
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Zeph Snapp retweeted
i paid my mortgage off today. in one shot. thank you internet. people think you need one massive win. one unicorn exit. one viral moment. but the internet doesn't work like that. the internet rewards consistency. $500 here. $3,000 there. $10,000 from that random project. keep going. you're founder intuition is growing. compound that over 10 years. suddenly you're staring at your mortgage balance thinking "i could just... end this right now." so i did. now, im sitting in this house i actually fully own and i hope it inspires someone to ship something. you could be at your full-time job and launch something this weekend. you could be a student and build between classes. you could be retired and start your first internet business at 65. the internet doesn't check your resume. it just waits for you to show up. and rewards the heck out of you when you do. the internet is undefeated.
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I've been thinking about this a lot lately. When you are riding a horse, you can't hold the reins too tight, because the horse feels restrained, not controlled. A confident rider (and business leader) knows how to maintain control of themselves first, and the business second.
Letting go isn’t surrender. It’s maturity.
 It’s knowing when to stop over-controlling outcomes you never had control over. 
The pros let go. 
The amateurs white-knuckle everything and call it “tenacity.”
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This is the hardest lesson to teach someone before they own their first property. Super easy to say, "I want to invest in real estate" way harder to select a property that will fit your investment thesis , and maintain it.
There’s no such thing as “real estate”. There are only millions of individual homes, in different neighborhoods, bought at different times, financed different ways. It’s all anecdotes, and the only one that matters is the one you buy. But that doesn’t get any clicks.
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