Back then, Nokia owned 38% of the entire global phone market. BlackBerry was the gold standard for every executive and politician on the planet. Palm Treo and Moto Q had the “smartphone” crown locked down.
Six months later, the iPhone hit shelves. Within 5 years, Nokia’s smartphone share collapsed from ~40% to single digits. BlackBerry never recovered. Palm doesn’t exist anymore.
One device. One decade. An entire industry wiped out.
First nail in the coffin of physical buttons.