Founding GTM @heymoonshot (YC S26) | prev @KPMG | 1m+ views generated

the limitless reveal did 2.7m views and 10,000 orders in a day, at $99 each twenty months later the pendant was discontinued and eu users had two weeks to export their lives took the whole launch apart, broke it all down below.
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limitless's full launch playbook (10,000 orders in 24 hours)

the reveal video did 2.7 million views. 10,000 pendant orders were announced the following day, at $99 each. by most measures that is the best launch consumer ai hardware has ever had. twenty months

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everyone running reddit sorts by new and races twenty other people to a post that dies in a week meanwhile the threads from 2024 are still on page one with nobody good in the comments wrote up the play nobody runs
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how to win the reddit threads that already rank on google (the full mechanic, in a 10 minute read)

everybody running reddit sorts by new. they sit on the front page of four subreddits waiting for a fresh post, answer it inside ten minutes, and race the other twenty people doing exactly the same

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notetaking might be the most outdated thing still in daily use almost nobody reads them back. we keep them as insurance, just in case, so we can say we've got it somewhere
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all notetakers are inherently old and outdated

i want to be precise about what i mean by that, because the obvious reading is wrong. i don't mean they're failing. granola raised $125m at a $1.5b valuation in march, up from $250m less than a year

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