These are fair questions, and I agree with the core principle behind them. Compensation should be structured so that the team does well when shareholders do well, and the incentives should be tied as directly as possible to the outcomes we are trying to create. I wrote about our philosophy last September:
x.com/ColeMacro/status/19701…
Our short-term incentives are driven by increasing Bitcoin per share and meeting all of our obligations. Our long-term incentives are driven primarily by outperforming Bitcoin, because Bitcoin is the hurdle rate, as well as our performance relative to the broader stock market. If we fail to pay any dividend on
$SATA, bonuses do not get paid. On the long-term side, the highest payouts require us to outperform Bitcoin and perform among the top tier of publicly traded companies.
We worked with compensation consultant Mercer to build the framework. My direction was to benchmark overall compensation around the 50th percentile of the market for comparable roles, while making the incentive structure as aligned with shareholders as possible. Across our 30+ employees today, annual salaries total approximately $8 million. Aggregate short-term (annual) incentives have a target of approximately $5 million and a maximum of approximately $11 million, while long-term incentives have a target of approximately $21 million per year and a maximum of approximately $41 million. The long-term incentives are earned over a three-year period.
That means total annual compensation across the entire Strive team is approximately $34 million at target, including salaries, short-term incentives and long-term incentives. Maximum compensation under the current structure would be approximately $60 million, but getting there requires exceptional performance. At today’s roughly $2.1 billion equity value, target equity compensation represents less than 1% of the company annually, and even if we maxed out the current performance framework, the annual equity component would be approximately 1.9% of today’s equity value. Importantly, because these are three-year awards and are tied to both outperforming Bitcoin and being a top equity performer, the actual percentage of the company represented by that compensation on a forward-looking annual basis would likely be substantially lower if those maximum outcomes were actually achieved.
On the 5% incentive reserve specifically, that is simply capacity under the plan. It is not an annual grant, an annual target, or an expectation that 5% of the company will be issued every year. We have not issued 5%, and as you can see from the current structure, we are not operating at anything close to a 5% annual pace. The purpose of the reserve is to give the company enough flexibility to recruit and retain talent without repeatedly going back to shareholders simply to replenish the plan, while actual compensation remains capped and tied to performance.
There is another side of this that I think is important to be transparent about. My responsibility as Chairman & CEO is not only to recruit the best people, but to retain them. I believe we have an exceptional team that works incredibly hard, has great chemistry, and has produced results that reflect that. When I look across the industry, there are companies that offer similar or greater compensation with substantially easier performance hurdles. If Strive continues to outperform, grow Bitcoin per share and scale the company, I am much more concerned about losing great employees to competitors than I am about our team being overcompensated.
As Strive grows, I expect we will continue to reassess compensation to make sure we can recruit and retain the best talent. But the principle will not change: compensation should be competitive enough to retain exceptional people, tightly aligned with shareholder outcomes, and structured so that significant upside for employees comes from significant performance for shareholders.