If your Instagram is public, Meta just enrolled you in something you didn't agree to.
Their new AI tool, Muse Image, lets anyone @-mention your Instagram handle in Meta AI and generate images using your face and photos. launched Tuesday. opt-in by default. no notification when it happens.
→ you won't be told when someone creates an AI image of you
→ opting out only stops future generation; anything already made stays live
→ there's no mechanism to remove images created before you opted out
how to turn it off:
Instagram → Profile → Menu (☰) → Sharing and Reuse → turn off Posts and Reels under "Allow people to reuse your content on Instagram and with AI features at Meta"
note: the setting is still rolling out. if you don't see it yet, keep checking.
if you want the strongest protection right now: go private.