Mobile Game Marketing Costs (2025)
Key statistics
- Mobile gaming saw 88 billion global downloads in 2023.
- Over 50% of total global gaming revenue comes from mobile games.
- In-game advertising revenues reached $9.5 billion in 2023.
- Android game installs grew by 12-15%, iOS by 8-10% in 2023.
- 60-70% of all mobile app earnings come from in-app purchases.
- iOS users generated 60-65% of in-app purchase revenue in 2023.
- The global mobile gaming market is expected to grow to $315-$350 billion by 2029.
- 65-75% of mobile gamers accept ads.
- Top ad spend genre: Casual games (35-40% of total).
- Development costs: $20,000 to $500,000+; AAA games cost $500k to $5 million.
- Average CPI: $2.5 – $3.5 (iOS), $1.5 – $2.5 (Android).
- Strategy games have the highest CPM: $20 – $30+.