How can brands and designers have a positive impact on society? A Thread 🧵:

Jan 25, 2024 · 12:23 PM UTC

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In his talk, Issam explained how brands can create positive social change through design
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The role of brands and designers should go beyond aesthetics, and engage in creating a positive impact
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Brands are expected not only to do no harm but to do good, deliver value and improve people’s lives
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Innovation doesn't have to target the entire market;
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You can innovate for a niche and then scale the solutions across broader areas
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You might also share your process and involve the community in your impact initiatives
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Issam encourages brands to gather feedback and iterate based on user input and needs
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Remember: The butterfly effect is real! Every decision made in design can have bigger consequences
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This was a snippet of Issam’s talk at BrandXcellence’23 The full video will be available at 8PM on YouTube 🤩 Subscribe to our channel to get notified youtube.com/@Agency99?si=bHk…
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