Quick tip to get better at copywriting: ⠀ When you study OG copy from copywriting goats like Bencivenga, Gary Halbert, etc, write it down with pen and paper. ⠀ Most of y'all copy competitor ads or let AI write the copy for you. Then wonder why the ad flops. ⠀ Problem is most of you have no clue what good copy even looks like. So when you copy something, you can't even tell if it's good or not. ⠀ When writing down with pen and paper it takes more effort than just Ctrl C + Ctrl V and will give you a better understand of what good looks like. ⠀ You'll understand why each word was there, how the words flow together, why the formatting was the exact way, etc. So the next time you write your own copy, you write it referencing how the best copywriters write. ⠀ After I did that, a lot of my own creative struggles started making sense. ⠀ Ofc getting better at copywriting still comes down to a lot of reps. You just gotta get in the trenches and write a sh*tload of copy lol. ⠀ But the few who actually understand copy have an insane advantage over everyone else. ⠀ Few.

The only copywriting books you need to read

$300k/mo ad creative strategy: We recently became the top-performing agency inside one of the ad accounts we’re working on. At one point, our ads were spending $25k/day. These are the steps we took: 1. Ad account analysis In most cases, the ad account already has the information you need to know in order to perform well. - Audience demographic - Trigger events - Thousands of Facebook comments telling you exactly why people buy - Winning creative angles It all comes down to how well you can identify winning ad creative patterns. Pay attention to: - the hooks of the top-performing ads - the narrative - the angle - the tone of voice - the pacing of the ad - the visuals If you can identify exactly what makes someone purchase, it won’t be hard for you to create ads that spend $10k/day+. Focus on the angle but try to connect it to the Life-Force 8. LF8 are the 8 biological human desires that drive human behavior and decision-making. Create a hypothesis and move on to the next step. 2. Creative format identification For me, this is the second most important variable. Being able to identify ad creative formats that stand out in the feed but are also super relevant to your product, the problem you’re solving, and your audience is how you dominate the auction on Meta. You can have the best DR script, the most detailed research, but if the wrapper - aka the Creative Format - is boring, you’ll lose. For us, those wrappers were: - Skits - Carpool ads - Suno songs - AI Pixar character podcasts All of those are consistently becoming top spenders across many ad accounts we’re currently operating in. 3. Hook testing 99.9% of creative strategists get this very wrong. The purpose of testing multiple hooks is not to just write the same idea in 3 different ways, so you can increase the amount of deliverables you ship to your client. The purpose of testing different hooks is to have multiple entry points that would speak to completely different people. Example: you’re selling a beauty product Hook 1: before & after Hook 2: introducing the desired outcome Hook 3: starting with the problem people want to solve Hook 4: talking about the failed solution they’ve tried in the past You see how you will attract a different audience by having a diverse set of hooks. It’s much better than: - Hook 1: The sky is blue - Hook 2: I woke up and immediately saw the sky is blue - Hook 3: I called my mom, and she told me that the sky is blue This is what most strategists do, and the biggest sign that you’re working with an under-qualified team member. That’s how we currently produce winning ads for the brands we work with. We’re also hiring world-class creative strategists, so if you’re interested, my DMs are open. And if you want to work with one of the top creative agencies in the world, my DMs are also open, even though we have a waitlist.