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The collaboration builds on the trending croissant-and-ice-cream pairing, with a digital film showcasing the combination and its three flavour options.
The sponsorship line-up includes seven Co-Presenting partners and eight Associate partners, spanning brands such as Havells, OpenAI, Google Search and Airbnb.
The association will feature in the brand's latest campaign, ‘Stories Written in Silver’, which focuses on silver jewellery as part of everyday style and personal expression.
The merger, first announced in October 2024, is subject to completion of required statutory filings and other formalities before it becomes effective.
The proposed code will cover stock brokers, depository participants, investment advisers, research analysts, bond platforms, portfolio managers, and mutual funds.
The deal covers around 35 home internationals: 10 Tests, 12 ODIs and 13 T20Is and begins with India’s three-match ODI series against the West Indies.
Conceptualised by Team WPP, the film opens with a gully cricket game, where Rohan’s friends tease him after his mother asks him to buy Stayfree.
He served as director, marketing solutions at LinkedIn.
The two companies will acquire minority stakes in selected brands, while founders retain ownership and continue to run their businesses independently.
Prior to this, he served as vice president- planning at Madison World.
From BLDC motors and smart features to a digital-first distribution strategy, Atomberg built a challenger brand in a legacy consumer durable category.
As OOH gets crowded, brands are asking: Is the back of a billboard wasted space, or the next battleground for creativity, conversation, and earned media?