Assistant Prof @UMN_HSJMC | Author: Brand Thinking: Building Brands You Can Believe In: bloomsbury.com/9781538195208 | Blog @adailymiracle

Minneapolis, MN
Loved repping @UMNews & sharing the stage w/ 2 leading chief marketing officers featured in my book co-authored w/ @Haseon__Park: Brand Thinking: Building Brands You Can Believe In @PRSA Midwest! TY Dr. Jesse @ChiroFor & @jonalthoff1 @dcrchamber 🙌📊 🗣️ #prsamidwest #BoldNorth
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What an inspiration to hear from Holly Harnisch, Head of Enterprise Brand Marketing @nytimes! 🗣️ Big thanks to @umncla & @UMNews for bringing “Bearing Witness” to campus—and to Holly for guest lecturing in our digital content production class! 🗞️ A few key takeaways 🧵👇
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💡 Know your superpower, pursue your passions & take crazy opportunities 🤝 Human-first, human-last AI mindset: Use tools to streamline workflows, stay hands-on in creative 📲 Strategic social storytelling: Match formats to platforms & prioritize authentic connection! #branding
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Today’s @UMNews @umncla Human Advantage AI Forum was a dream come true! 〽️ ✨ 🙌 I’ve admired @sree’s work for years—so getting to glean his wisdom & sign a copy of #BrandThinking for him made for an epic Friday! 📆 Thanks Sree! Onward into #innovation! 🚀 #TheHumanAdvantage #AI
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A spring 2026 highlight: Presenting our #BrandThinking #brandbelievability framework to members of the @awpagesociety at a “Think Thursday” event thanks to the invitation of Page Society member María Elizabeth Len-Ríos!💡w/@Haseon__Park & @UMNews @umncla colleague @meyer_scott 👏
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📣 #BrandThinking #audiobook update!: @Haseon__Park & I just found out from @BloomsburyPub our release is postponed—our narrator wanted more time to discuss our diagrams in detail! 👩‍🎨 🖼️ 🎨 Preorder now & mark your calendars for June 25: @Audible @Spotify @AppleBooks @librofm
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Awesome to celebrate highlights of this past year @UMNews’ Hubbard School end of year celebration! 🥂 @Haseon__Park & I were surprised & grateful to be recognized for #BrandThinking from our Director @ECohen_UMN & admin team 🖼️ 📕 ✨ Onward! 〽️💛 #bookpub #umnproud #umndriven
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🗣️ Live from @UMNews campus: Audiobook listeners 🎧 📖 get pumped! @BloomsburyPub drops Brand Thinking 🎙️ May 14 @Audible @Spotify @AppleBooks @librofm For your commute, workouts, and walks! 🚶 🚘 🏋️‍♀️ Preorder today! 🫡 🎧 📚 #brandthinking #audiobook #branding #booklaunch
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🎙️ Loved chatting with Jaime Hunt on her Confessions of a Higher Ed CMO #podcast about all things believable #branding and #highered! 🗣️ enrollify.org/episodes/ep-10… Thank you for such an energizing conversation about emotional attachment, credibility, and intelligent failures! 📖
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And order Brand Thinking: Building Brands You Can Believe In 20% off from @BloomsburyAcad w/ promo code GLR BD8 for brand thinking in its entirety! 📖 : bloomsbury.com/us/brand-thin… #brandthinking #brandbelievability #highered #purposedrivenmarketing
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Check out my podcast w/Tony Gray: "What is Business Development?" Loved chatting about all things #branding, #brandthinking & #brandbelievability as it relates to #business growth & development. Thanks, Tony! Full episode on @YouTube: youtu.be/_6thGEg_8P8?si=raEu…
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📖 It’s #CyberWeek!! Our amazing publisher @BloomsburyPub is offering 20% off #BrandThinking preorders with promo code GLR BD8 from now into perpetuity 🙌 @Haseon__Park & I can’t wait to get our first pub out into the world on December 11th! bloomsbury.com/us/brand-thin… #umnproud
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Interested in purpose-driven branding? Brand Thinking: Building Brands You Can Believe In drops December 11th, 2025! Co-authored w/ the amazing @Haseon__Park, you can preorder now w/20% off from @BloomsburyPub: bloomsbury.com/9781538195208 #brandthinking #branding #brandbelievability
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It's been an exciting start to #Pinktober / #BreastCancerAwarenessMonth! One major highlight is @HammerMade's custom shirt in honor of my family's #breastcancer survivorship journey! Snag "The Althoff" & send me a selfie so we can see it in action!!! 📷hammermade.com/collections/m… 💞
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Special thanks to @GoldytheGopher @UMNews for being part of my selfie video! 🤳
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You can also donate to support the @AmericanCancer Society and Men Wear Pink! Thank you for your prayers, generosity, and support for all those affected by breast cancer, including my family and me! main.acsevents.org/goto/AjSt… @adailymiracle
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Allison J. Steinke, Ph.D. retweeted
Delighted to announce my new publication in #Journalism Studies that uncovers the "digital literacies" most crucial for journalists in the age of #AI and #bigdata, while recognizing obstacles journalists may face to practice them. Click here to read: bit.ly/3JpsySW
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Spring semester 2025 is off to a rockin’ start @UMNews @UMN_HSJMC!🤘Love teaching #branding to undergrads & my first Professional M.A. in Strategic Communication program grad class—JOUR 8202: Brand Management—this semester! Inspired by my colleagues & @GoldytheGopher as always!💫
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